Daktronics (NASDAQ:DAKT) reported pre-market Wednesday it swung to an unexpected loss in Q4 on lower revenues that missed analysts’ forecasts compiled by Capital IQ. […]
The steady rise in out-of-home media spend is the result of several factors. Out-of-home (OOH) media is really the last remaining “broadcast” channel. While digital advertising has given marketers many tools to reach “anybody,” the tools available to reach “everybody” are disappearing due to fragmentation. […]
Digital signage software is now automating the process of data visualization through the use of widgets. An example is the Analytics Widget. This digital signage widget takes raw data in a CSV, XML or JSON file and converts it into a graph or chart that is optimized for display on a digital signage screen. […]
The partnership will focus on 70 U.S. cities. Sidewalk Labs, a subsidiary of Google GOOGL -0.05% parent company Alphabet, has partnered with Transportation for America to show U.S. […]
According to a shareholder suit, iHeartMedia Inc. shouldn’t be allowed to treat its Clear Channel Outdoor Holdings unit like a piggy bank and siphon off revenues to repay debts. […]
FIND AN OOH MEDIA COMPANY. The OOH Media Locator has multi-level search capabilities. Select a CBSA or DMA market and a media category or a specific format if you want to further refine your search. […]
First and foremost, does the signage deliver to the audience that our client is trying to target, or to put another way, does the network target an audience that is desirable to our client? Assuming that it does, and that it covers the appropriate areas geographically, we will then evaluate dwell and price as well as the overall size of the target audience it delivers. […]
In addition to selecting a screen size, you’ll need to select the type of flat-panel technology to use. There are three types of flat-panel displays currently available from commercial display companies. These are LCD, LED and OLED. […]
Rouge Media, a Toronto-based out of home (OOH) media company, has acquired On-Campus Media, the largest U.S. College digital out-of-home advertising network today. The acquisition will give Rouge control of all of On-Campus’s digital video, online and mobile assets. […]
DOmedia LLC, which bills itself as the leading software platform provider for planning and buying out-of-home advertising (OOH), has joined the DPAA. DOmedia, based in Columbus, Ohio, recently announced the close of a Series A funding round totaling $3 million. […]
The snacks brand accounted for approximately €314k worth of spend, well ahead of its nearest competitor in Brennan's Bread, which accounted for €247k. Coca-Cola continues to spend big in 2016, and takes third place for April with a spend of approximately €208k. […]
OOH is currently experiencing a renaissance compared to other local media, with 24 consecutive quarters of growth. America’s new mobile and social lifestyle, in which anything can be shared with millions in mere seconds, has propelled this growth. Both digital and printed OOH can drive consumers to reach for their phones to learn more about brands and share theirs and others’ experiences. […]
Over a century after the installation of its first electrified billboard, Times Square, the paragon of big, bold outdoor advertising, is now home to a multitude of 4K screens that interact with visitors -- from Revlon's Kiss Cam to the recent Orphan Black campaign that kept an "eye" on tourists. […]
Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to the first quarter of 2015 according to Nielsen. Out-of-Home revenue has seen significant growth over the last 5 years and globally OOH is forecasted to increase by 4% to 5% in 2016. […]
JCDecaux South Africa are one of the key underwriters of the groundbreaking out-of-home currency, ROAD (Roadside Outdoor Audience Data), produced under the OMC JIC umbrella. […]
