Why Clear Channel is placing a ‘big bet’ on programmatic DOOH tech (ManMGlobal)
Clear Channel has become the first major international OOH player to make the leap into automated trading, announcing yesterday (18 January) the roll out of an automated guaranteed solution in Europe. Clear Channel International chairman and chief executive William Eccleshare says the company is committing to a “seven figure” investment in the new trading systems. […]
Mon, Jan 23, 2017 at 12:41 AM