Editors’ Picks

How we bought Harmon Corner digital billboard ad programmatically (BroadSign)

We’ve long been preaching the benefits of programmatic digital out-of-home: how easy it is for media buyers to book their campaign, how flexible targeting abilities increase campaign impact, how triggers better distribute the campaign budget… Well, we decided to put our money where our mouth is and put ourselves in the buyers’ shoes. […]

broadsign.com
Thu, Apr 5, 2018 at 7:32 AM

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If you think you know what geolocation is, you probably don’t (Mumbrella)

The truth is most early geolocation targeting was bad – more art than science. It completely underestimated the true power of the sophisticated data devices were able to capture. Fortunately we now live in more enlightened times, and by applying the filter of smart analytics we can now do a lot more with this information than ping you with a coupon for a dollar off your next burger. […]

mumbrella.com.au
Thu, Apr 5, 2018 at 5:48 AM

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Forbes: Clear Channel Outdoor’s Parent iHeartMedia Delays 10-K Report

iHeartMedia can’t file a Form 10-K within the prescribed 60-day period following the close of the fiscal year because of a delay in completion of the financial statements by a non-wholly-owned subsidiary based in China. The subsidiary, Clear Media Limited, is an outdoor advertising company that trades on the Hong Kong stock exchange. […]

forbes.com
Thu, Apr 5, 2018 at 5:03 AM

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3 Tips on Billboard Nameplates (Billboard Insider)

This sentence in Robinson’s article caught Insider’s eye: “The company (without distracting from the client’s advertisement) strategically places its logo center stage at the base of each and every board. […]

billboardinsider.com
Thu, Apr 5, 2018 at 5:00 AM

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16:9: Instagram Changed Its API, And Now Your Version On Digital Signs Probably Isn’t Working

If your digital signage or digital OOH network calls and displays Instagram posts/pix, you may well have an issue because of API changes made by the social media company. The short story is – a lot of what you show may no longer show. If you don’t have logins for Instagram account you want to show, sorry. […]

sixteen-nine.net
Thu, Apr 5, 2018 at 2:10 AM

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Broadsign Direct campaign planning platform is understood by every DOOH buyer

The loops, slots and flights lingo traditionally used to sell DOOH isn’t what the majority of digital media buyers are used to. Instead, they work with audiences, impressions and cost per thousand (CPM). With Broadsign Direct, media owners now have the flexibility to plan and price DOOH campaigns in terms and numbers that work for every buyer. […]

register.gotowebinar.com
Thu, Apr 5, 2018 at 2:07 AM

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How to attract political ad dollars to OOH (Billboard Insider)

The US House and Senate races will also be highly competitive, and provide potential for OOH, too, but historic spend analysis indicates not to the degree as more localized races. […]

billboardinsider.com
Wed, Apr 4, 2018 at 6:41 PM

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RMG Networks to be acquired by SCG Digital, LLC for $16.8 million

SCG Digital, LLC, an affiliate of Mr. Gregory Sachs, RMG’s Executive Chairman, will acquire RMG in a transaction valued at approximately $16.8 million, including the assumption of approximately $2.65 million of debt. Under the terms of the merger agreement, RMG stockholders will receive $1.27 in cash for each share of RMG’s common stock they hold. […]

rmgnetworks.com
Wed, Apr 4, 2018 at 6:29 PM

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Rapid City Settles With Epic, Larger Billboards For No More Full Motion Ads

Epic will cease running full motion video and in exchange the city will allow much larger billboards along I-90. It’s an end to one of two lawsuits between the city and outdoor advertising companies. […]

listen.sdpb.org
Wed, Apr 4, 2018 at 6:20 PM

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Seeking Alpha: Cashing In On The Billboard Kingpin: Lamar Advertising

Summary: Lamar is one of the largest outdoor advertising companies in the world, with more than 340,000 displays across the United States, Canada and Puerto Rico. Structured as a REIT, Lamar currently pays an annualized dividend of $3.64/share. Below I discuss the recent lucrative activity of Lamar and why you might want to give this income producer a second look. […]

seekingalpha.com
Wed, Apr 4, 2018 at 6:19 PM

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Val Morgan selects Ayuda’s DOOH software for programmatic Out Of Home services

Val Morgan Outdoor (VMO), one of Australia’s leading out-of-home media owners, has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools. […]

mumbrella.com.au
Wed, Apr 4, 2018 at 6:16 PM

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16:9: DSF Mixer Set For Austin May 9th

The Digital Signage Federation is doing a Meet & Greet mixer in Austin, Texas on May 9th, and looking to get local and regional digital signage people showing up for good chats, a little education and possibly a Shiner Bock or two. The event runs at the JW Marriott in downtown Austin, starting at 6. […]

sixteen-nine.net
Wed, Apr 4, 2018 at 3:25 PM

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Global Digital Signage Conference at London Digital Signage Week May 1, 2018

09.30 Welcome | Adrian J Cotterill | Editor-in-Chief | DailyDOOH. 09.45 What’s Wrong With Retail and How Can Digital Signage Fix it? | Manolo Almagro | Managing Partner | Q Division Manolo Almagro leads Q Division, a global consultancy dedicated to offering best in class IoT, connected commerce solutions, data-driven innovation strategies and emerging technology. […]

2018gdsc.ministryofnewmedia.com
Wed, Apr 4, 2018 at 7:36 AM

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OOH advertising today: money, Deep Throat and Jerry Maguire (Mediatel)

L […]

mediatel.co.uk
Wed, Apr 4, 2018 at 12:25 AM

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What is the future of data-driven DOOH content? (DSConnection)

“The promise of data-driven content is no longer the future but, the norm. For digital signage, data-driven content has a strong place in some very key environments. However, there can be some economic demands that go with it. […]

digitalsignageconnection.com
Wed, Apr 4, 2018 at 12:22 AM

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