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Digital Signage Case Study – Spithead Business Centre (Allsee)

Project Overview Products: Outdoor LED Video Wall, Android Cloud Network Media Player Location: Spithead Business Centre, Isle of Wight Size: 5.76m x 2.88m Resolution: 960px x 480px Pixel Pitch: P6 Brightness: 6,000cd/m2   Background Spithead Business Centre is a major commercial centre located on one of the busiest thoroughfares on the Isle of Wight. […]

allsee-tech.com
Thu, Nov 19, 2020 at 5:29 AM

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PwC forecast says outdoor media is well positioned for bounce back (AdNews)

The out-of-home (OOH) media industry industry is expected to bounce back after being smashed during the pandemic, according to forecasts in PwC's Entertainment and Media Outlook for 2020-2024. The report says audience targeting, programmatic trading ability and the sophistication of measurement capability are central to driving future demand. […]

adnews.com.au
Wed, Nov 18, 2020 at 4:57 PM

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PJ Solomon’s media CPM comparison shows cost effectiveness of OOH (Billboard Insider)

Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media. Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks at this CPM chart from the PJ Solomon November 2020 Media Monthly. […]

billboardinsider.com
Wed, Nov 18, 2020 at 4:37 PM

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Brands that kept advertising through lockdown got tangible results from their OOH campaigns (With infographic, JCDecaux)

An Out-of-Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out-of-Home benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent. […]

jcdecaux.co.uk
Wed, Nov 18, 2020 at 9:18 AM

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16:9: NEC‘s MediaPlayer Platform Is Not Vukunet Rising From The Dead

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT A few weeks ago NEC Display, which is now Sharp NEC Display Solutions, started marketing a new product called NEC MediaPlayer. I saw the note and I thought, “Oh, OK, I’ll write about this.” But then I didn’t, because I couldn’t make heads or tails of what it was about. […]

sixteen-nine.net
Wed, Nov 18, 2020 at 12:13 AM

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DPAA’s Final WE.DOOH Livestream Workshop of 2020 Scheduled for December 10

NEW YORK, November 18, 2020 – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that its next WE.DOOH (Women’s Empowerment in Digital Out-of-Home) workshop will help participants prepare for 2021 with the session: “Champion Your Ideas, Move Your Mission Forward and Start the New Year Strong. […]

dpaaglobal.com
Wed, Nov 18, 2020 at 12:08 AM

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16:9: Louisville Expo Center Adds Big LED Displays To Parking Lot Entry Canopy

I am weirdly a fan of projects that don’t necessarily set the hearts of creative technologists racing, but just improve on some kind of communications. The entry gates at the Kentucky Exposition Center (KEC) in Louisville is a convention and events facility that handles everything from a bourbon festival (hic!) to the National Farm Machinery Show. […]

sixteen-nine.net
Wed, Nov 18, 2020 at 12:08 AM

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60% of Advertisers Plan to Increase DOOH Spending in the Coming Months: Verizon Media Study (Martech Series)

Verizon Media, a division of Verizon Communications, Inc., has released their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. It conducted an online survey of nearly 250 US advertisers and marketers who are decision makers in outdoor media spend. […]

martechseries.com
Tue, Nov 17, 2020 at 7:28 PM

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Goldbach Germany’s DOOH Inventory Is Now Available for Programmatic Buys via Hivestack’s Platform for Advertisers Across Germany, Austria and Switzerland (DPAA)

Montreal, Canada, Unterföhring, Germany (November 17, 2020) – Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company, today announced a new partnership with Goldbach Germany. This partnership provides advertisers with premium inventory in Germany that leverages the Hivestack Supply-Side Platform (SSP) and Exchange. […]

dpaaglobal.com
Tue, Nov 17, 2020 at 7:25 PM

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Kantar says out-of-home media has had record revenue from political ads in 2020 election (OAAA)

A clear winner in the 2020 election is out of home media. […]

thoughtleadership.oaaa.org
Tue, Nov 17, 2020 at 7:22 PM

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OOHToday: Questioning programmatic DOOH buying has become politically incorrect

Programmatic planning, buying and selling has been a significant headline which has been over hyped ad nauseum for the last 4 years. Fortunately, it has taken a backseat with COVID days on us. But wait! […]

oohtoday.com
Tue, Nov 17, 2020 at 6:08 PM

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Landmark Infrastructure Q3 revenue increased by 10% to $14.2 million; 23 new OOH tenant sites were added (Billboard Insider)

Revenues increased by 10% to $14.2 million. Net income increased from $701,ooo in the third quarter of 2019 to $1.5 million in the third quarter of 2020. The company added 23 new leases and easements during the third quarter of 2020. […]

billboardinsider.com
Tue, Nov 17, 2020 at 5:53 PM

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The Highway Beautification Act has cut the number of billboards in Houston from 10-15,000 to 1500 in 40 years (Billboard Insider)

Richard Rothfelder. I read the article in Texas Highways magazine about billboards in Houston, 55 years after Lady Bird’s Highway Beautification Act, and found it mostly accurate and entertaining, but lacking some of the following details. First, the author is correct in that the number of billboards in Houston has drastically decreased over the last 40 years. […]

billboardinsider.com
Tue, Nov 17, 2020 at 5:48 PM

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Digital signage is integrating with mobile both as a way to reach customers directly and to meet touchless expectations (DSToday)

Jeff Hastings, CEO of BrightSign. During COVID-19, people are less likely to touch public touchscreens and may prefer to interact with digital signage content from the safety of their own screen. In addition, digital signage can reach out directly to users' cell phones through beacons, which can deliver targeted messages, integrated purchasing options and much more. […]

digitalsignagetoday.com
Tue, Nov 17, 2020 at 12:10 AM

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Infographic: the Evolution of Global Advertising Spend 1980-2020 (OOHToday)

Unfortunately, the OOH dark green line stops at 2018 to continue the comparison. We know that 2019 finished at approximately $39.4 billion. 2020 is projected to come in just under $30 Billion. […]

oohtoday.com
Tue, Nov 17, 2020 at 12:10 AM

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