I’ve seen in my travels a few cases of banks dressing up their cash machine lobbies to make them a bit more inviting, but this flagship bank in Spain is next-level nice. These are images from the new “All in One” flagship CaixaBank branches put in at a pair of iconic buildings located in Barcelona and Valencia. […]
This is a shopping mall in Guangzhou, with a huge 2.5mm pixel pitch LED waterfall in the central atrium and LED ribbon displays that are reminiscent of pro sports venues. The content runs on the main screen and four levels of ribbons, and syncs. One of the most interesting aspects, to me, is the stage and lighting you can see at the bottom of the tall LED. […]
by Elliot Maras. When the Ontario Regiment Museum closed to visitors in March because of COVID-19, the staff was grateful for the services of Master Corporal Lana, an artificially intelligent virtual assistant designed for human interaction. […]
By Gary Drenik. I recently spoke with Norm Chait, the Director of Out-of-Home (OOH) Products, at Ubimo, a Quotient Company, to discuss several timely components of the OOH industry and how brands can benefit from using the medium during the holidays and beyond. […]
Ganad media, Myanmar’s leading OOH media operator, is pioneering the implementation. Ganad’s offering, which extends across digital, retail, transit and traditional OOH media assets, will now be supplemented by planning and in-campaign audience performance analytics. […]
Indonesian ride-sharing giant is bringing programmatic DOOH to two wheels, at a starting price of US$700 for 250,000 potential consumers. Commuters stuck in traffic in bustling Jakarta will soon be treated to a new form of distraction—in the form of colourful ads on digital screens affixed to the back of Gojek's fleet of motorbikes. […]
PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year. Two-thirds of our readers expect US out of home revenue to grow by 5-10% in 2021. […]
Colling Media Launches Programmatic Advertising for Outdoor Digital Billboards. One. Colling’s post appears to say ‘digital billboards are a game changer. […]
By Paul Inman. Once you bust the numerous myths about outdoor advertising, you begin to see that this medium is effective and capable of providing tangible and measurable success. We can also surmise that outdoor advertising is particularly effective for small businesses, with this backed up by the cost of paper billboards and the potential return that they’re able to deliver over time. […]
Poppies have long been the central symbol for remembering and honoring military veterans in Canada and the UK (and quite possibly elsewhere), and you see them everywhere in the days leading up to Nov. 11. […]
Peerless-AV will be using VSBLTY technology to provide enhanced customer engagement and audience measurement based on machine learning and computer vision, according to VSBLTY Co-founder & CEO Jay Hutton. […]
IAB Europe's newly published ‘The Programmatic Out Of Home (OOH) Advertising Guide’ examines the the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. Out of Home (OOH) is almost as old as civilisation itself. […]
Chris St. Hilaire, CEO at MFour said: “Out-of-home ads are now measurable…it’s just what the industry needs to demonstrate ROI. OOH Benchmarks by MFour™ is a new product to help advertisers get clear results on their ad’s performance. […]
LENS, which launched last month, is an audience measurement platform, created specifically for Digital Out-Of-Home (DOOH) media companies, that provides real-time audience accountability and transparency. This new partnership is the next step in delivering on that promise of transparency by adding reach and frequency data from LENS into Seedooh’s Independent Verification Platform (IVP). […]
Programmatic OOH can and must learn from the issues that have been seen in display advertising, particularly on the issue of standardised measurement, argues VIOOH’s Helen Miall. It is fair to say that out-of-home (OOH) advertising has had a tumultuous year. […]
