Here’s a refresh of the ways to find billboards for sale. Do-it-yourself. This means driving around or doing the internet research to identify billboards you’d like to buy, looking at the name on the nameplate and calling the owner. […]
Clear Channel Outdoor says New Rochelle is illegally forcing it to remove billboards, threatening excessive fines and awarding its locations to a competitor in the culmination of a two-decade campaign against the advertising company. […]
Vistar Media, MFour survey finds OOH ads are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying they look forward to the experience. […]
Glass and ceramics giant Corning has announced new coatings technology – called Guardiant – its says has been shown in tests to kill the SARS-CoV-2 virus. The coating contains copper – a metal known to have antimicrobial properties that has already been touted by lesser-known manufacturers as counter-measure to COVID-19 transmission. […]
The contract includes the exclusive advertising rights throughout the City of Pittsburgh for up to 20 years. As part of the new contract Gateway Outdoor Advertising will manage advertising, maintenance, and upgrading on over 200 existing locations, and expand to 50+ new locations. […]
Social distancing, lockdowns and restricted movement across Australia have had an unforeseeable impact on the reach of OOH, in turn, reducing its ability to be monetised. One must look no further than the name of this medium to determine why its growth trajectory has been abruptly halted by COVID-19. […]
By Jessica Miles. Verification will allow advertisers to buy ‘Quality’ DOOH inventory. The dynamic and contextual nature of digital out of home increases the possibility of incorrect ad delivery which makes third-party verification critical to the success of the medium. […]
UK OOH trade body Outsmart reports that revenue for July to September 2020 declined -50% year on year, an improvement on Q2 (-83%) and generating total revenues of £166m. Classic and Digital Out of Home revenues declined by -58% and -42% respectively and Digital’s share of revenue was 61% slightly less than Q2 (68%) as Classic improved. […]
Hivestack is expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a meteoric rise in Latin America. […]
by Laurie Sullivan. Data shows that while advertisers used more digital media on portable devices during the early stages of the COVID-19 pandemic to reach consumers, the trend continues to reverse. In fact, many advertisers say they expect to increase digital out-of-home spending within the next six months, and 59% of the 250 U.S. […]
A demand-side platform, or DSP, is a powerful media buying platform that allows advertisers and marketers to purchase highly targeted digital ad space efficiently and at scale. DSPs serve as the middleman between media buyers and publishers, providing a repository through which they can buy and sell ad inventory. […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. […]
By Bill May. The anti-billboard groups, Scenic Missouri and Scenic America, had been trying to ban billboards legislatively in Missouri…In 2000 they were able to gather enough signatures to get it on the ballot. It was called Prop A. […]
Josh Cohen, Founder and President, Pearl Media. The majority of PEARL’s Out of Home inventory sits in the heart of the country’s top DMA’s that rely heavily on people traveling, dining entertaining and commuting to and from their offices. […]
Sensors that trigger content and respond to external actions in other ways have been around digital signage for years, and like most things, it’s grown easier with time to pull these sorts of things together for uses in spaces like retail and exhibits. […]
