Brands that kept advertising through lockdown got tangible results from their OOH campaigns (With infographic, JCDecaux)
An Out-of-Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out-of-Home benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent. […]
Wed, Nov 18, 2020 at 9:18 AM