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The D=SIGN 16:9 Mixer Set For Dec. 9th, On Your Screen, With Your Own Drink(s)

More details are now coming available about the AVIXA–Digital Signage Federation virtual event in December, and one piece of news is that there will be a Sixteen:Nine Mixer. It will be virtual, and I will host, possibly with a sidekick to help control the potential mayhem.  In a real world mixer, people show up, sign in, get their badge and drink tickets, and head into the crowd. […]

sixteen-nine.net
Wed, Oct 28, 2020 at 1:32 PM

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Intersection CEO pitches the advantages of modern OOH advertising (OAAA)

Ari Buchalter Chief Executive Officer at Intersection Co. Out of home has long been characterized as an “amplifying” medium, a way to augment and reinforce advertising in other channels. […]

thoughtleadership.oaaa.org
Wed, Oct 28, 2020 at 9:53 AM

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16:9: Open Source CMS Xibo Adds Digital OOH Ad Platform, Xibo Adspace

One of the more unlikely entrants into the crowded Digital OOH advertising platform marketplace the UK-based open source CMS firm Xibo, which has launched a new service called Xibo Adspace. […]

sixteen-nine.net
Wed, Oct 28, 2020 at 8:43 AM

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Indian ad execs explain why DOOH advertising in transit is effective (Exchange4Media)

For Atul Shrivastava, CEO, Laqshya Media Group, DOOH is the best format to draw the attention of people on the move. It can be both programmatic as well as normal DOOH media. Digital formats register higher recall, can be static as well as dynamic, can project multiple creatives, can be placed as a single unit or as programmatic units. […]

exchange4media.com
Wed, Oct 28, 2020 at 12:10 AM

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Ubimo survey: DOOH advertisers should adjust to consumers taking fewer, but more purposeful shopping trips (Billboard Insider)

By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo, a Quotient brand. The data show that during the pandemic consumers are still shopping in store, looking to brands to share relevant messaging, and influenced by Out-of-Home (OOH) advertising as they make their in-store purchase decisions. […]

billboardinsider.com
Wed, Oct 28, 2020 at 12:08 AM

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Bloomberg: Rival DOOH networks PatientPoint and Outcome Health are in talks about a merger

Discussions are early and deal could still fall apart L. Catterton-backed PatientPoint LLC is in talks to merge with main rival Outcome Health in a deal that would create the largest U.S. advertising network in doctors’ offices, according to people familiar with the matter. […]

bloomberg.com
Tue, Oct 27, 2020 at 6:28 PM

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16:9: Transparent LED On Film Starting To Get Market Adoption

LED on film is getting better and tighter, and starting to see some marketplace adoption. The Chinese manufacturer Nexnovo has been a major supplier of mesh-based transparent LED, but I have discovered it also does film – with a focus on horizontal ribbon-like displays that can overhang things like entryways. […]

sixteen-nine.net
Tue, Oct 27, 2020 at 6:25 PM

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Legislation to loosen Baltimore’s 20-year moratorium on digital billboards fails (Billboard Insider)

Legislation to loosen the city’s 20 year moratorium on digital billboards failed to get out of committee for the lack of support. Earlier this month Baltimore City Council President Brandon Scott pulled a separate bill which would have permitted billboards along railroad land in Baltimore. […]

billboardinsider.com
Tue, Oct 27, 2020 at 6:22 PM

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Australian digital billboard operator BIG Outdoor makes its screens available for programmatic buys via Vistar Media platform (BandT)

BIG Outdoor is currently onboarding all 43 digital screens to the Vistar platform, with hopes to develop a national network of 150+ screens all programmatically available. As Australia’s only digital billboard specialist, BIG Outdoor inventory reaches more than 70% of Brisbane’s population each month. […]

bandt.com.au
Tue, Oct 27, 2020 at 6:17 PM

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STRATACACHE launches commercial grade LINQ all-in-one intelligent tablets for digital signage (Newswire)

The tablets are integrated across all digital signage, interactive experience, and mobile commerce/mobile shopping platforms in the STRATACACHE family including Scala, X2O Media and Real Digital Media, and range in size from 11" to 55", combining powerful performance with a slim form factor to deliver powerful interactive digital experiences. […]

newswire.ca
Tue, Oct 27, 2020 at 5:51 PM

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Clear Channel Airports wins a 10-year ad contract for Baltimore Washington International airport (Airport Experience News)

The integrated advertising program, set to begin next spring, will have Clear Channel Airports create new overhead digital displays in high-traffic areas of the terminal concourses, as well as flight information monitor messaging, an improved baggage claim digital network, wrap applications, digital projections, tension fabric displays with local thematic elements and a LCD network for the airport’s rental car shuttle buses. […]

airportxnews.com
Tue, Oct 27, 2020 at 5:39 PM

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DOOH adtech firm Hivestack integrates with omnichannel DSP Sage + Archer to scale programmatic DOOH advertising in Europe

AMSTERDAM, Netherlands (October 27, 2020) – Hivestack, the programmatic digital out-of-home (DOOH) ad tech company has integrated with Sage + Archer, the European programmatic digital out-of-home (DOOH) and mobile media buying platform. […]

hivestack.com
Tue, Oct 27, 2020 at 4:58 PM

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16:9: Re-Opened Retail/Entertainment Center American Dream Filled With Direct View LED Displays

This is a glimpse inside American Dream, the destination retail/entertainment attraction that opened up, closed for COVID and then re-opened at the start of the month. The huge mall (the backers don’t like that term, but …) is located in the New Jersey meadowlands, on the other side of the Hudson from New York City. […]

sixteen-nine.net
Tue, Oct 27, 2020 at 12:59 PM

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16:9: Samsung Developing Super Pixel Density OLED Displays

This is not coming to a digital signage job anytime soon, but Samsung is deep into R&D on a new kind of OLED display that has as many as 10,000 light pixels per inch. That’s JUST a bit tighter in pixel density than a typical OLED commercial display or TV, which will typically have a pixel density of about 100 to 200 pixels per inch (PPI). […]

sixteen-nine.net
Tue, Oct 27, 2020 at 8:12 AM

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Life as a Digital Signage Technical Support Advisor at Allsee Technologies, 3 Years In (Allsee)

Joining Allsee When I first joined the company in September 2017, like many people I was almost completely oblivious to what Digital Signage was, but fortunately through my experience in IT I was able to adapt and learn. […]

allsee-tech.com
Tue, Oct 27, 2020 at 7:27 AM

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