PwC forecast says outdoor media is well positioned for bounce back (AdNews)
The out-of-home (OOH) media industry industry is expected to bounce back after being smashed during the pandemic, according to forecasts in PwC's Entertainment and Media Outlook for 2020-2024. The report says audience targeting, programmatic trading ability and the sophistication of measurement capability are central to driving future demand. […]
Wed, Nov 18, 2020 at 4:57 PM