Integral Ad Science’s Jessika Miles foresees the arrival of programmatic DOOH at scale in Australia/New Zealand (BandT)
By Jessica Miles. Verification will allow advertisers to buy ‘Quality’ DOOH inventory. The dynamic and contextual nature of digital out of home increases the possibility of incorrect ad delivery which makes third-party verification critical to the success of the medium. […]
Thu, Nov 19, 2020 at 6:41 PM