Verizon media explains what a demand-side platform is in DOOH advertising (Billboard Insider)
A demand-side platform, or DSP, is a powerful media buying platform that allows advertisers and marketers to purchase highly targeted digital ad space efficiently and at scale. DSPs serve as the middleman between media buyers and publishers, providing a repository through which they can buy and sell ad inventory. […]
Thu, Nov 19, 2020 at 6:07 PM