MediaPost: Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
by Laurie Sullivan. Data shows that while advertisers used more digital media on portable devices during the early stages of the COVID-19 pandemic to reach consumers, the trend continues to reverse. In fact, many advertisers say they expect to increase digital out-of-home spending within the next six months, and 59% of the 250 U.S. […]
Thu, Nov 19, 2020 at 6:34 PM