Editorial

Out-of-home associations across the world join forces to plot a course for the return to normality

30th March 2020. The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus is having on societies across the world and business - plus welcome news of inspiring social initiatives from various members and evidence of an upturn in China. […]

Editorial
Mon, Mar 30, 2020 at 4:38 PM

Permalink

How national DOOH network Mesmerize helps brands reach people at point-of-care, point-of-sale and in transit

Mesmerize is a growing DOOH network specializing in point-of-care, point-of-sale and transit. Gregory Leibert, Chief Executive Officer, spoke to Mel Stott about the company’s growth, plans for 2020 and beyond. Please tell us about Mesmerize and what niche it occupies in digital out-of-home advertising. […]

Editorial
Mon, Mar 9, 2020 at 5:44 PM

Permalink

How PatientPoint DOOH network achieves a 93 percent advertiser renewal rate

PatientPoint operates one of the largest DOOH networks, with screens in physician waiting rooms, exam rooms and in physician back offices. Bill Jennings, PatientPoint’s Chief Digital Officer recently told Digital Signage Pulse about how the network serves the needs of patients, doctors and advertisers. How big is PatientPoint audience? […]

Editorial
Sun, Jan 26, 2020 at 5:15 PM

Permalink

Reveal Mobile: We provide location intelligence that has not been available to DOOH advertisers before

Reveal Mobile is one of the DOOH industry’s leaders in the use of location intelligence for advertisers. Dan Dillon, Reveal Mobile’s VP Marketing, revealed to Mel Stott what's behind the company's rapid success. Please tell us how Reveal Mobile serves the OOH marketplace. […]

Editorial
Sun, Jan 19, 2020 at 9:44 PM

Permalink

How OOH ad agency Talon has cracked the challenge of delivering effective, measurable DOOH campaigns

Talon, a full-service OOH agency, solves advertising challenges with the help of technology.  Jonathan Conway, Talon’s Chief Strategy Officer, recently told Digital Signage Pulse about the agency and its data-centric approach.   Please tell us about what Talon does. […]

Editorial
Wed, Dec 11, 2019 at 6:42 PM

Permalink

Why big brands advertise on Vector Media’s DOOH screens

Vector Media is a fast-growing US OOH ad operator specializing in data-driven, innovative large-format transit advertising. In this exclusive interview with Digital Signage Pulse, CEO of Vector Media Marc Borzykowski revealed some of the reasons behind the company's rapid success. Please tell us about Vector Media's origins. […]

Editorial
Sat, Nov 23, 2019 at 7:17 PM

Permalink

How Canada’s largest OOH media buying agency NOVUS Media gets repeat business from brands

NOVUS Media offers hyper-local, customized media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Debbie Drutz, President, NOVUS Canada, recently told Digital Signage Pulse about the agency and its extensive work in out-of-home.  What services does NOVUS Media offer? […]

Editorial
Sun, Nov 17, 2019 at 6:44 PM

Permalink

How Seedooh solved the problem of DOOH campaign delivery reporting in today’s multi-platform world

Melbourne-based Seedooh verifies and standardizes campaign delivery data from various platforms for both digital and static out-of-home. Seedooh’s Founder & CEO, Tom Richter, recently told Digital Signage Pulse about his company's business. Please tell us what problem does Seedooh solve for the OOH industry. […]

Editorial
Sun, Oct 6, 2019 at 7:01 PM

Permalink

Ultrahaptics: How mid-air touch can enhance DOOH advertising

Ultrahaptics is at the forefront of a new technology called “haptics.” Greg Patrick, Vice President of Digital Signage at Ultrahaptics, spoke with Mel Stott about how his company is applying haptics technology to out-of-home advertising. […]

Editorial
Wed, Jul 31, 2019 at 8:25 PM

Permalink

Starlite Digital’s newly deployed “intelligent” digital video screens in retail already bring tangible results to advertisers

Last spring, Starlite Digital began rolling out its national network of “intelligent” digital video screens at supermarkets, big box retailers and drug stores. The company says it is capitalizing on the close relationships built with these sectors by its sister company, Starlite Media. […]

Editorial
Wed, Jul 10, 2019 at 10:25 PM

Permalink

Why MobileFuse, a mobile location data ad firm, is expanding into DOOH market

MobileFuse is a location data company that originally specialized in targeted mobile advertising. Ken Harlan, MobileFuse Founder & CEO recently told Mel Stott that the company is now venturing into digital out-of-home segment. Joining DPAA in March 2019 was part of this expansion. […]

Editorial
Wed, Jun 26, 2019 at 6:57 PM

Permalink

How National Retail Solutions (NRS) DOOH Media helps advertisers reach shoppers in convenience stores

National Retail Solutions ( NRS ) DOOH Media is a point-of-sale, terminal-based ad platform for retailers. COO Eli Korn recently told Digital Signage Pulse about how NRS DOOH Media fills the needs of merchants and consumers in this specific niche market. What problems does NRS DOOH Media platform solve? […]

Editorial
Sun, Jun 16, 2019 at 5:55 PM

Permalink

Online Media’s New Vulnerability Is a Selling Point for Out-of-Home Advertising

Data Over-Reliance is Becoming Online Media’s Greatest Vulnerability. Google introduces new data policy changes. Google recently announced updates to its Chrome browser that will severely limit the ability for third parties to track “cookies” - the most common method online advertisers use to digitally track user behavior across websites. […]

Editorial
Tue, Jun 11, 2019 at 10:03 PM

Permalink

Firefly CEO: Our rooftop screens on rideshare vehicles bring results to advertisers and help communities

Firefly operates a network of advertising screens on top of rideshare vehicles. Kaan Gunay, Firefly’s CEO and Co-founder, told Mel Stott recently how his DOOH network brings results to advertisers and helps local communities .   Firefly rideshare DOOH screens Please tell us about the history of Firefly. […]

Editorial
Sat, Jun 8, 2019 at 9:01 PM

Permalink

Atmosphere: We have a digital signage channel for every industry, every customer, every mood

Atmosphere, formerly Chive TV, bills itself as a first-of-its-kind content streaming platform for DOOH networks. […]

Editorial
Sun, May 12, 2019 at 12:11 AM

Permalink