Thursday, January 23, 2020

Editorial

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Tuesday, December 23, 2014 Tue, Dec 23, 2014

DOOH advertising done right: exclusive interview with Amscreen’s Mike Hemmings

As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]

Editorial
Tue, Dec 23, 2014 at 2:28 AM

Wednesday, December 17, 2014 Wed, Dec 17, 2014

Friday, December 12, 2014 Fri, Dec 12, 2014

Posterscope launches world’s first real-time trading platform for digital billboards

Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]

Editorial
Fri, Dec 12, 2014 at 4:37 PM

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