Tuesday, February 27, 2024

DSPulse editors’ picks of the best DOOH market coverage

By Nurlan Urazbaev,
Editor-in-Chief, Digital Signage Pulse

Wednesday, December 27, 2023

We monitor all DOOH/digital signage media and also all advertising and mainstream media publications when they write about OOH, DOOH or digital signage.

The articles below stand out, in our opinion, because of the quality of reporting and analysis.

Axios analyst says the OOH sector is ripe for consolidation as investors are swirling around.


Billboard Insider
regularly publishes factual and informative pieces on the performance of public OOH ad operators. These types of analysis you won’t find anywhere else:

Which OOH company invests shareholders money wisely?

Over the past decade, almost everything that could go wrong for Clear Channel Outdoor, did. 

OUTFRONT’s lost decade. 

 

Dave Haynes, the editor at Sixteen:nine blog, usually cuts through the marketing and PR hype and reports the naked truth:

I Just Don’t Get The Fascination With These Things (16:9)

Your Baby Is (Still) Ugly: My 2013 Deck About Bad Decisions (About Digital Signage) Still Holds (16:9)

DSE 2023 Day Two Impressions: Surprisingly Happy Exhibitors (16:9).

 

“Impressions are the Russian rubles of the OOH ad economy.” Impressions are essentially unmeasurable. However, they are still used for buying and planning DOOH campaigns, says DSPulse editor in this exclusive interview to Billboard Insider.

 

Industry veteran Nick Coston often offers an unbiased take on the state of the OOH industry:

All those bots, fraud and the cookieless future in online advertising did not result in more dollars for OOH

 

Commercial Integrator published this rather in-depth survey:

Integration survey reveals challenges but abundant potential.

 

Normally, we don’t pay much attention to content marketing, but this piece by Vistar Media’s marketing boss Leslie Lee does not contain any sales pitches. It’s a solid overview of how OOH fits into advertisers’ marketing funnel.

Has OOH Found Its Home Further Down the Funnel? (ANA).

 

Published on Wednesday, December 27, 2023 at 4:50 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.