Saturday, May 18, 2024

Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK Than the US

Guest post by Carina Perkins,
EMARKETER, https://www.emarketer.com/content/uk-in-store-retail-media-2024

Tuesday, May 7, 2024

Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.

Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.

Report is available for purchase here.

Published on Tuesday, May 7, 2024 at 7:50 AM

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