Tuesday, December 24, 2024

The DOOH industry’s global news monitor

Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK Than the US

Guest post by Carina Perkins,
EMARKETER, https://www.emarketer.com/content/uk-in-store-retail-media-2024

Tuesday, May 7, 2024

Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.

Digital out-of-home (DOOH) will account for two-thirds (67.0%) of total out-of-home (OOH) ad spending in the UK in 2024—compared with just 34.8% in the US.

Report is available for purchase here.

Published on Tuesday, May 7, 2024 at 7:50 AM
Permalink

This website uses cookies. By continuing to use this website you agree to our use of cookies. Learn more.

I Understand

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

No, thanks
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.