The debate continues: What do you call your OOH ad inventory units?
We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no idea what “bulletin” “static” or “display” even means. […]
Mon, Jun 15, 2020 at 5:17 PM