Raw Feed & Search

The new LaGuardia and its new DOOH network (JCDecaux)

New York’s own LaGuardia Airport has undergone a complete renovation and will be unveiling an entirely new airport on June 13th. The brand-new Terminal B is the most significant new airport project in the United States in over 20 years! JCDecaux provides the brand new airport with state-of-the-art advertising programs capturing the attention of all arriving and departing passengers. […]

jcdecauxna.com
Thu, Jun 11, 2020 at 12:49 PM

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Ocean Outdoor survey reveals consumer appetite for bounce back

Consumers poised to return to outdoor lifestyles with a month Study establishes a zone of influence for advertisers to build and boost confidence Resilient UK consumers remain confident despite the lengthy lockdown, signalling a bounce back in consumer spend once restrictions ease. […]

oceanoutdoor.com
Thu, Jun 11, 2020 at 12:47 AM

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How Ocean Outdoor can help keep you brand safe during the pandemic and after

The idea of brand safety has been high on the agenda in recent years and rightly so. The Internet Advertising Bureau (IAB), define it as “keeping a brand’s reputation safe when they advertise online. In practice, this means avoiding placing ads next to inappropriate content or dangerous content leading to a risk of ad misplacement and a brand reputation. […]

oceanoutdoor.com
Thu, Jun 11, 2020 at 12:10 AM

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Leaving lockdown: How sports leaders are planning to meet pent up demand for live stadia events (Ocean Outdoor)

While the country’s frontline NHS staff and key workers remain centre stage during the coronavirus pandemic, supporting them, and the more vulnerable in our communities, is a quiet army led by some of the UK’s biggest sports institutions. Much like when they are out on the pitch, on the court or on the track, what they have achieved is pretty impressive. […]

oceanoutdoor.com
Thu, Jun 11, 2020 at 12:08 AM

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As cities reopen, brands will turn their attention to ‘Above Ground’ media (Linkedin)

By Lonnie Passy, Expert in Transit Media. Today with many budgets paused and people avoiding public transit, brands are going to need to deliver more share than ever for a fraction of their budget. It’s a reason why OOH is going to have to rely on a few select formats as our cities continue to reopen. […]

linkedin.com
Wed, Jun 10, 2020 at 11:22 PM

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Geopath’s Average Daily Miles Traveled Report shows increased traffic top 100 DMAs

COVID-19 – Average Daily Miles Traveled Report. Updated 6/9/2020. #1 New York: +175% vs April low. […]

geopath.org
Wed, Jun 10, 2020 at 10:36 PM

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“Own the dirt under the sign,” and other advice from OOH company founders (Billboard Insider)

John Arnold, Arnold Outdoor; Larry Roberts, Boardworks; Justin Powell, Huntington Outdoor. Everything costs twice as much as you think. First, unless it’s a very special case, don’t bother with a location with less than 5,000 a day traffic count. […]

billboardinsider.com
Wed, Jun 10, 2020 at 10:29 PM

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Broadsign and Voodooh offer free dynamic DOOH content featuring live updates on total number of people recovered from coronavirus

We’ve had a steady stream of upsetting events over the past several months, which makes it especially important to remind ourselves of the good things that we can celebrate. […]

broadsign.com
Wed, Jun 10, 2020 at 7:04 PM

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The Morning Commute Comeback (JCDecaux)

Chicago has recently entered phase 3 of its recovery plan, reopening numerous businesses and services across the city with safety protocol in place. Office-based jobs are among the most significant sector of life which has resumed, leading hundreds of thousands of people to the workplace each weekday. […]

jcdecauxna.com
Wed, Jun 10, 2020 at 11:54 AM

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South Africa’s Primedia Outdoor ran a DOOH campaign for Audi that targeted specific vehicle models (Bizcommunity)

Prime(i) Road, uses anonymous vehicle recognition technology to target consumers of specific vehicles. All vehicle details are matched with an anonymised vehicle specification database and ads are triggered and served automatically, based on specific vehicle make and model when stationary. […]

bizcommunity.com
Wed, Jun 10, 2020 at 11:52 AM

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16:9: Quividi Tweaks Audience Measurement Software To Address A Very 2020 Problem – Face Masks

The French computer vision company Quividi says it has upgraded its patter detection software platform to deal with a very 2020 problem – counting and categorizing audiences for screens when the viewers are wearing face masks. […]

sixteen-nine.net
Wed, Jun 10, 2020 at 9:08 AM

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16:9: 2020 Global Digital Signage Awards Entries Now Being Accepted

The team that puts together the global Digital Signage Awards, which Sixteen:Nine helps sponsor, has opened submissions for the 2020 awards, which will theoretically be handed out in February at a dinner in Barcelona, during ISE 2021. That is a long way from now and much will have happened between now and then. Hopefully, it is safe again to fly and wander around trade shows. […]

sixteen-nine.net
Wed, Jun 10, 2020 at 12:08 AM

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Modern Retail: DTC startups are reinvesting in out-of-home — but the strategy has changed

When stay at home orders were first issued, many direct-to-consumer startups had to hit pause on their out of home advertising campaigns. Now, as cities start to re-open, some out of home advertisements are starting to come back as well. […]

modernretail.co
Tue, Jun 9, 2020 at 11:13 PM

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How Programmatic OOH Will Finally Take Center Stage in a Post-COVID World (OAAA)

Marc Bartholomew, VP and head of digital, Posterscope, discusses how COVID-19 has exposed much-needed changes to the out-of-home (OOH) industry and why Programmatic trading should be the agent for change – offering advertisers the comfort and security that other digital channels can offer. […]

thoughtleadership.oaaa.org
Tue, Jun 9, 2020 at 11:11 PM

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Gary Kayye: Why Facial Recognition is DEAD in the Digital Signage Market (rAVe Pubs)

By Gary Kayye. Technology seems to be able to do nearly everything — unless the government steps in and says, “no, it can’t.” And, that’s precisely what happened with the concept of facial recognition. […]

ravepubs.com
Tue, Jun 9, 2020 at 6:27 PM

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