Ad spend in Australia and New Zealand falls “worse than expected,” OOH down 71.1% (Mumbrella)
Outdoor was down 71.1% and cinema 79%, driven by lockdown conditions, and radio also fell steeply, down by 55.8%. TV was back by 35.6%, newspapers by 46.1% despite record readership figures, magazines by 57.4%, and digital 26.4%. The media agency-funded ad market fell 40.4% in May, a record decline of $234m, according to the latest Standard Media Index (SMI) figures. […]
Thu, Jul 2, 2020 at 7:27 PM