WPP’s Xaxis exec says only digital OOH ads can react fast enough to changing outdoor environments (Marketing Dive)
Roey Franco, VP of product innovation at WPP's Xaxis. Even in geographies where car and foot traffic is up, overall, trends fluctuate week-to-week as consumers watch the news and officials tighten or loosen the rules. Protests and curfews in dozens of cities have added new considerations to the mix. […]
Thu, Jul 2, 2020 at 5:23 PM