Out of Home Magazine and Out of Home Weekly will cease publishing new editions, effective immediately, according to their publisher Emerson Schwartzkopf. The back issues of the magazine will remain available through next summer at outofhomemag.biz, as well as archives of the weekly at weekly.outofhomemag.biz. […]
Digital billboards are quickly changing the way outdoor advertising is done because of their potential for new creative formats and the ease of ad placement to multiple sites. Today digital billboards are the main driver of growth in outdoor advertising. Digital billboards were invented a few decades ago but hadn't really become cost effective enough until the last decade. […]
As a digital out-of-home market observer, I have been following Amscreen for a few years now. If I had to imagine an ideal DOOH network, Amscreen would probably be the closest one. A rare occurrence in DOOH advertising, the company seemed to do almost everything right: from content strategy and screen locations to use of technology, audience targeting and ad effectiveness measurement. […]
Amsterdam, December 17th 2014. – MyAdbooker has launched a platform for Real Time Buying on digital out of home advertising (DOOH). With the added possibility of Real Time Bidding, MyAdbooker enables advertisers to adapt out of home advertising to real time events and situations. […]
Beta launch, powered by technology from Vistar Media, brings online-style trading to premium quality Out-of-Home media. Leading Out-of-Home Media Companies Lamar and OUTFRONT Media Sign on as Charter Partners Leading global OOH communications agency Posterscope today announces the launch of the world’s first real-time trading platform for digital billboards. […]
The DPAA's annual event, Video Everywhere Summit, occupied the whole 4th floor at the Crowne Plaza Times Square hotel in New York, right in the middle of the digital billboards. This year's Summit broke the attendance record, with over 730 registered delegates (preliminary estimates), representing brands, agencies, digital place-based networks and their research and technology partners. […]
The reasons why air travelers are a most desirable target group for advertisers are obvious. They represent the best of both worlds for marketers: millions of affluent consumers who spend one to several hours within a limited space in an airport. Clear Channel Outdoor started managing advertising properties in airports 40 years ago. […]
Barry Frey gave this exclusive interview to Nurlan Urazbaev, Editor-in-Chief of digitalsignagepulse.com [caption id="attachment_231" align="alignnone" width="200"] Barry Frey at his Madison Ave. office[/caption] DSPulse: Why was the Digital Place-Based Advertising Association created? […]
95% of Media Planners Register Concern About Online/Digital Ad Fraud and Viewability Issues. NEW YORK, Oct. 15, 2014 – A new survey of agency media planners conducted by the Digital Place Based Advertising Association (DPAA) reveals a continuing shift of digital and online budgets into digital place based (DPB) media. […]
MyersBizNet Survey Identifies Audience Value, Quality of Network Sales Teams and Availability of Innovative Advertising Opportunities as Greatest Strengths of Digital Place Based Media. NEW YORK, Oct. […]
Studies indicate that in 2013 approximately 25 percent of all business decisions, valued at one million dollars and above, were made by golfers. That, among many other reasons, explains why golfers are a coveted target audience for advertisers. […]
August 4, 2014 9:10 AM EDT STAMFORD, CT (PRWEB) August 04, 2014 Defying economic and political headwinds worldwide, digital out-of-home (DOOH) media operators ground out a 9.3% revenue gain to $8.86 billion in 2013, a solid increase tempered by it being the third straight year of slower growth, according to PQ Media's annual performance benchmark released today. […]
NEW YORK, Aug. 4, 2014-- A new analysis of reported Nielsen data, conducted by the Digital Place Based Advertising Association (DPAA), reveals that digital place based (DPB) networks deliver more impressions among 18-49 year-olds on a monthly basis compared to the top 25 network primetime shows and top 20 basic cable networks. […]
MediaPost Award Program to Cap Off Full-Day Event; DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More NEW YORK, July 30, 2014 -- The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA's annual Video Everywhere Summit. […]
Gloss TV (part of Gloss Media) is a nationwide network of digital signs in upscale nail salons and spas, headquartered in New York. The screens are installed in over 50, 000 locations and target a lucrative high-income clientele. Advertisers take advantage of Gloss TV’s captive audience and extended dwell times. […]
