The DPAA’s annual event, Video Everywhere Summit, occupied the whole 4th floor at the Crowne Plaza Times Square hotel in New York, right in the middle of the digital billboards. This year’s Summit broke the attendance record, with over 730 registered delegates (preliminary estimates), representing brands, agencies, digital place-based networks and their research and technology partners. The massive agenda covered topics that included the latest trends in digital place-based media and in advertising in general; the continuing integration with mobile; the evolution of programmatic media buying; multi-screen strategies, and case studies based on successful DPB ad campaigns by major brands.
The Summit was followed by the MediaPost Digital Out-of-Home Awards and Reception.
DPAA 2014 Summit – Digital Drivers Panel. Left to right: Anthony Martinez, Coca-Cola; Matt Stein, BBC America; David Shiffman, MediaVest; Greg Kahn, GK Digital Media; Matt Turnbull, MediaCom; Shenan Reed, MEC Global.
DPAA 2014 Summit: Barry Frey and Jack Myers
Cat Greenleaf, Talk Stoop and USA Daytime (left) and Shelley Zalis, IPSOS OTX
Joe Mandese interviews Lori Hiltz, Havas Media, NA
Joe Mandese interviews Martin Cass, Assembly and MDC Partners.
“Managing Growth Effectively” panelists; from left, John Muszynski, chief investment officer, Spark SMG; Cat Greenleaf, host, Talk Stoop and USA Daytime; Shelly Zalis, CEO, IPSOS OTX; Wenda Harris Millard, president & COO, MediaLink LLC; Adam Schlacter, chief investment officer, DigitasLBi; and Antony Young, CEO, WaterCoolerGroup
Left to right; Anush Prabhu, partner, chief planning & investment officer, Deutsch NY; Barry Frey, president & CEO, Digital Place Based Advertising Association; Natasha Hritzuk, senior director of global consumer insights, Microsoft; and Michael Burgi, director of editorial partnerships, Adweek and moderator of the panel, “Figuring Out Multi-Screen Strategies”. Photo courtesy of Doug Goodman.
Michael Burgi, director of editorial partnerships, Adweek and moderator of the panel, “Figuring Out Multi-Screen Strategies;” Stephen Tisdale, SVP brand marketing, Oppenheimer Funds; Natasha Hritzuk, senior director of global consumer insights, Microsoft; and Anush Prabhu, partner, chief planning & investment officer, Deutsch NY. Photo courtesy of Doug Goodman.
Barry Frey & Joyce Tudryn, IRTS
See the full photo gallery here.