MediaPost Award Program to Cap Off Full-Day Event;
DPAA Announces Additional Speakers to Address Topics Including Programmatic, Cross-Media,Mobile Activation and More
NEW YORK, July 30, 2014 — The Digital Place Based Advertising Association (DPAA) and MediaPost announced today that the 6th annual MediaPost Digital Out of Home Awards ceremony will be presented in conjunction with the DPAA’s annual Video Everywhere Summit. The 7th annual Summit will be held Tuesday, Nov. 4 at Crowne Plaza Times Square in New York. Registration for the Summit is open at www.videoeverywheresummit2014.com, with early bird pricing available until August 1.
MediaPost’s Digital Out-of-Home Awards honor the most creative, innovative and effective advertisements in the realm of digital out-of-home media, covering 32 categories including the digital place based sector. The awards recognize the best work in out-of-home venues, innovative work by industry verticals and the best uses of the platforms themselves.
Barry Frey, DPAA’s president & chief executive said, “The addition of the MediaPost Digital Out of Home Awards program brings an exciting new dimension to our Video Everywhere Summit and will be a terrific showcase for our industry’s best work.”
As for the additional speakers, Frey said, “This is the deepest lineup of marketing experts that we’ve ever lined up to speak at ourSummit. We’re going to hear some very provocative discussions and keen insights on important topics including programmatic, cross-media, digital place based success stories, mobile activation, managing growth and more.”
Kenneth Fadner, chairman of MediaPost, sees a great fit between the DPAA’s Video Everywhere Summit and the 6th Annual Digital Out of Home Awards. “We are delighted to be presenting our awards that evening,” he said. “It should make a great pairing for the industry.”
In addition to announcing its collaboration with MediaPost, DPAA today released the latest list of senior industry leaders who have committed to speak at the event.
New additions to the speaker roster include Martin Cass, chief executive officer, Assembly and MDC Media Partners; Jeff Dow, global executive vice president, digital, data & analytics, SMG; Cat Greenleaf, host, “Talk Stoop with Cat Greenleaf” and USA Network Daytime; Rob Griffin, executive vice president, global head of digital, Havas Media; Lori Hiltz, chief executive officer, Havas Media NA; Greg Kahn, chief executive officer, GKmediaBUZZ; Anush Prabhu, partner, chief channel planning & investment officer, Deutsch; Stephen Tisdalle, senior vice president, head of brand marketing, Oppenheimer Funds; Antony Young, president, Water Cooler Group; and Julian Zilberbrand, executive vice president activation standards, insights & technology, Zenith.
Go to www.videoeverywheresummit2014.com for the full roster of speakers.
The Summit is the only conference truly dedicated to video neutral planning, activation, clients’ use of multi-screen strategies and the role of digital place based in today’s media ecosystem and will feature an expansive, hands-on exhibit hall that will enable attendees to experience and interact with digital place based media. A record crowd in excess of 600 is expected.
About DPAA’s Video Everywhere Summit
The Video Everywhere Summit is a must-attend for any marketing, agency and digital placed based network executive seeking actionable insights into the rapidly growing digital place based sector. The 2014 Video Everywhere Summit will be held in New Yorkthe same week as two other major media and advertising events: Ad-Tech New York and Customer Engagement Technology World, both slated for Nov. 5-6.
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the “video everywhere” ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place-based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. For more information please visitwww.videoeverywhere.com.
MediaPost provides news and commentary by leading media and marketing journalists, not only on industry trends but how technology is changing every aspect of social interaction. For almost 20 years, mediapost.com has been the largest and most influential online publisher for media, marketing and advertising professionals, a complete resource for news, research, and events.
Director of Communications
Braff Communications LLC (for DPAA)