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10 programmatic Mythbusters

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linkedin.com
Mon, Feb 23, 2015 at 6:06 PM

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programmatic Advertising: How Do Demand-Side Platforms Work? (video)

…orms or DSPs in the programmatic process. By Insid… · …A little video explaining the role of Demand Side … […]

insidedigital.org
Sun, Feb 22, 2015 at 1:14 AM

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Does programmatic spell the end for branding?

…atter The post Does programmatic spell the end for… · …It’s the age-old challenge for any company &… […]

insidedigital.org
Mon, Feb 16, 2015 at 2:36 PM

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Time Inc. Brings programmatic to Print

…217;s introducing a programmatic The post Time Inc… · …In what, on the surface, could forebode an end to … […]

insidedigital.org
Tue, Feb 10, 2015 at 9:37 PM

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Multi-screen digital universe: Why 2015 is the year of programmatic (The Drum)

[Promo for AdForm -Ed.] Programmatic advertising has for too long been viewed as a pure direct response medium, focused on remnant inventory. The technology has reached such a stage of maturity, driven by full-stack service providers, that brands can run these campaigns across premium inventory on multiple screens, with solid audience data, real-time bidding support and robust metrics. […]

thedrum.com
Mon, Feb 9, 2015 at 4:22 PM

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Bulzi Media Partners With programmatic Advertising Expert Red Radium (DSConnection)

…y combines advanced programmatic, addressable and … · …Red Radium's new technology combines advanced prog… […]

digitalsignageconnection.com
Mon, Feb 9, 2015 at 8:36 AM

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DOOH ad tech Co. Bulzi Media partners with Red Radium to bring programmatic ad buying to DOOH

…m combines advanced programmatic, addressable, and… · …Bulzi’s advertising platform delivers six billio… […]

prweb.com
Fri, Feb 6, 2015 at 1:40 AM

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The Drum: Unlocking the power of programmatic through dynamic creative

The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]

thedrum.com
Thu, Feb 5, 2015 at 4:28 PM

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programmatic’s Next Frontier Is….Radio!

Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the The post Programmatic’s Next Frontier Is….Radio! appeared first on InsideDigital.org. […]

insidedigital.org
Mon, Feb 2, 2015 at 6:19 AM

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In-House or Vendor-Based programmatic Advertising? There is no one-size-fits-all solution

…rtion that in-house programmatic will provide bran… · …There has been much conversation in recent months … […]

insidedigital.org
Fri, Jan 23, 2015 at 7:16 AM

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Daniel Parisien: What is programmatic Digital Out-of-Home Advertising?

… digital signage is programmatic buying. Today,… · …Demystifying the hottest buzzword. One of the most… […]

Fri, Jan 23, 2015 at 12:27 AM

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The Drum: Rubicon MD James Brown on where the programmatic market is heading

… main challenges in programmatic trading marketing… · …What are the main challenges in programmatic tradi… […]

thedrum.com
Thu, Jan 22, 2015 at 11:51 PM

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What is programmatic DOOH?

… digital signage is programmatic buying. Why is it… · …Demystifying the hottest buzzword. One of the most… […]

Thu, Jan 22, 2015 at 8:00 AM

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Warc: programmatic complicates data handling (IAB study)

…YORK: The growth of programmatic advertising has a… · …NEW YORK: The growth of programmatic advertising h… […]

warc.com
Wed, Jan 21, 2015 at 2:54 PM

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MediaPost on IAB Study: programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

…ularly. The rise of programmatic advertising has c… · …Nearly one in 10 enterprise marketers work with mo… […]

mediapost.com
Wed, Jan 21, 2015 at 1:40 PM

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