http://programmaticadvertising.org/2015/04/29/lets-talk-programmatic-xads-dan-hight-gets-local-power-location-based-marketing/
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Germany’s out-of-home may very well reach its goal of 10% market share this year: OoH ad spend increased by 370 million euros this year which made the industry move past the 3 billion mark for the first time. […]
Last Friday Billboard Insider reviewed a case in which a restrictive covenant in a 97 year old right of way agreement voided a billboard lease. Lots of comments. An out-of-home executive says the case highlights the need for a title search and research Adams could have done a good title search and read the old right of way easement… not sure if anyone does this….. […]
Robert Moore, Owner, Riley Outdoor. The reliability of digital billboards. I’ve had one for 17 years. […]
Out-of-Home Campaign Performance Product Expands. New York, NY – January 20, 2025 – Reveal, the pioneer and market leader in Out of Home measurement and attribution, has launched Brand Lift Studies in Canada. […]
This is a reworked version of a story from the new Sixteen:Nine Future Displays report – a free download available to all readers. You ... […]
Airports and their major tenant airlines – the ones with dedicated terminals or a hub status – are some of the most active and ... […]
It is just a few more sleeps before the 2025 edition of Integrated Systems Europe starts in Barcelona, with the digital signage community kicking things ... […]
Chris Harris. Advertisers looking to get the most bang for their buck may want to consider Queens or The Bronx over the Crossroads of the World. […]
Colum Harmon, marketing director, PML Group. Vodafone ended 2024 as the biggest spending brand on OOH media, according to WATCH, PML Group’s market intelligence resource. During the past twelve months the Telecoms brand has more than doubled its investment in the channel and accounted for almost 3% of all OOH display value. […]
Billboard Insider’s take: Do your research on permitted uses before entering into a billboard lease. A restrictive covenant on the use of land can come back to haunt you no matter how long ago it was signed. How might Adams have avoided this problem? […]
The Privacy Paradox: Why 2025 Will Force Video Advertising to Evolve Published: January 17, 2025 In an era where personalized content reigns supreme, the digital advertising industry faces an unprecedented challenge: balancing the growing demand for targeted video advertising with increasingly stringent privacy regulations such as GDPR or CCPA and evolving consumer expectations. […]
I don’t know if many people from the original D3 LED company are still on the payroll, but if that is the case, it ... […]
Batteries have been the primary way to drive electronic shelf label displays in retail aisles, but a couple of ESL manufacturers have started working ... […]
There are now countless LED displays on buildings and even inside shopping malls that are using dual-face 90-degree corner set-ups to do 3D visuals ... […]
This is a reworked version of a story from the Sixteen:Nine Future Displays report – a free download available to all readers. You can ... […]
