MediaPost on Programmatic TV: Lines Of Demarcation
The purpose of the line of demarcation between video channels – national, local, syndication, unwired, broadband, over-the-top, addressable, on demand, cinema, place-based and programmatic – was established through the evolution of media value assessment. Sight (or print) set baselines. Decades later, sound (or radio) seeded the media planner’s imagination. […]
Tue, Apr 21, 2015 at 9:29 AM