AdAge on IAB Study: Programmatic Revenue Exceeds $10 Billion, but Industry Still Confused
Understanding Where Dollars Are Distributed. By Alexandra Bruell. Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time, according to a new survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau. […]
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Thu, Jul 23, 2015 at 6:57 PM
Thu, Jul 23, 2015 at 6:57 PM