Programmatic DOOH platform Place Exchange published a report analysing spending patterns and campaign delivery executed via the platform

• From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories remained the same (Food/Drink, Personal Finance, and Health/Fitness) and accounted for almost half of spend. In both time periods, the other half of spend was balanced across a broad mix of categories. […]