In the campaigns executed via Place Exchange, an average programmatic OOH CPM was $7.17 for 1st Half of 2023 (Billboard Insider)

Place Exchange just released a report on programmatic trends for the first half of 2023. From H2 2022 to H1 2023, the top 3 programmatic OOH advertising categories remained the same (Food/Drink, Personal Finance, and Health/Fitness) and accounted for almost half of spend. In both time periods, the other half of spend was balanced across a broad mix of categories. […]