Raw Feed & Search

programmatic DOOH platform Vistar Media integrates audience analytics data from AdMobilize

…nt requirements for programmatic transactions. Pro… · …egan to incorporate programmatic as part of our st… · … With the rise of programmatic DOOH, marketers n… · … “The success of programmatic in out-of-home re… · …ey need to activate programmatically.” As of … · … core part of their programmatic strategy.… · …AdMobilize audience data will now be accepted in t… […]

vistarmedia.com
Wed, Nov 13, 2019 at 5:29 PM

Permalink

programmatic out-of-home advertising SSP platform Place Exchange: How it works (Billboard Insider)

…focused on bringing programmatic buyers to digital… · …out of home be sold programmatically? I think y… · …ay…There are many programmatic attributes that w… · …Dave Etherington, the Chief Commercial Officer of … […]

billboardinsider.com
Wed, Nov 13, 2019 at 5:11 PM

Permalink

Awarion Launches Centrum, its Digital Signage Platform, to Bolster programmatic Offering (DSConnection)

Programmatic digital out-of-home exchange Awarion has entered the digital signage CMS space with Awarion Centrum. Founder and CEO Alp Ayhan said that by developing a digital signage player, they are “able to offer a full stack solution” to DOOH publishers. […]

digitalsignageconnection.com
Tue, Nov 12, 2019 at 8:28 AM

Permalink

How programmatic Has Evolved In the Past 8 Years (Martech Advisor)

…a core component of programmatic advertising, pair… · …he beginning of the programmatic era because servi… · …e first independent programmatic ad exchange power… · …0% of time in apps, programmatic also entered the … · …ons passing through programmatic systems on a dail… · …DSP). In 2009, this programmatic buying platform w… · …SP became the first programmatic tool that automat… · …en these days, many programmatic platforms still c… · …tions that simplify programmatic and eliminate the… · …ch launched its own programmatic platform in 2016.… · … is bought and sold programmatically. By the end o… · …onstant increase in programmatic media-spend, the … · … the development of programmatic tools in the futu… · … The developers of programmatic solutions are cre… · …ew quality level of programmatic technology in the… · …Ivan Guzenko, Chief Executive Officer, SmartyAds. … […]

martechadvisor.com
Thu, Nov 7, 2019 at 12:10 AM

Permalink

OAAA Launches Initiative Focused on Analytics, Data Use, and programmatic for OOH

New Committees to Explore, Facilitate OOHtech Standards and Education The Out of Home Advertising Association of America (OAAA) is leading OOH industry efforts to facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem. To achieve the goal, OAAA has formed two new membership committees. […]

specialreports.oaaa.org
Tue, Nov 5, 2019 at 6:46 PM

Permalink

OAAA creates committees to advance programmatic DOOH buying and campaign analytics standards

… for data usage and programmatic exchange within t… · …e our five years of programmatic DOOH experience t… · …OAAA is taking steps facilitate automated transact… […]

oaaa.org
Tue, Nov 5, 2019 at 5:25 PM

Permalink

Case study: McDonald’s uses Talon’s behavioral targeting in its programmatic DOOH campaign (Mediatel)

…trategy. Unified programmatic planning and crea… · …, and reporting are programmatically achieved usin… · …Earlier this year, McDonald’s adopted a sophisti… […]

mediatel.co.uk
Tue, Nov 5, 2019 at 5:13 PM

Permalink

Mobile data-enabled DOOH advertising is among top 12 programmatic trends for 2020 (Martech Advisor)

…f lends well to the programmatic buying model, bot… · …e to out-of-home’ programmatic advertising appro… · …m their budgets, as programmatic in DOOH will allo… · …, for media buyers, programmatic DOOH is one good-… · …Digital Out Of Home (DOOH) combined with mobile lo… […]

martechadvisor.com
Tue, Nov 5, 2019 at 5:06 PM

Permalink

Broadsign adds Clear Channel Outdoor’s inventory to its programmatic DOOH buying platform

…s using DOOH bought programmatically across CCO’… · …cognizing the value programmatic brings to OOH via… · …Several brands, from sports entities to leading he… […]

broadsign.com
Tue, Nov 5, 2019 at 5:05 PM

Permalink

Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. programmatic Digital Out-of-Home Inventory

…y via Broadsign’s programmatic supply-side platf… · …s using DOOH bought programmatically across CCO’… · …cognizing the value programmatic brings to OOH via… · …, launch successful programmatic DOOH campaigns. F… · …MONTREAL, Canada and New York, NY — November 5, … […]

broadsign.com
Tue, Nov 5, 2019 at 7:50 AM

Permalink

Bringing the Lessons of programmatic to OOH

…H media, as well as programmatic native agencies a… · …dgets to buying OOH programmatically. As that tren… · …programmatic OOH is becoming a reality. After more… […]

thoughtleadership.oaaa.org
Mon, Nov 4, 2019 at 1:17 PM

Permalink

Lack of aggregated inventory and competition between media owners constrain the growth of programmatic DOOH (Mediatel)

…dia owners - to the programmatic world that presen… · … week VIOOH – the programmatic OOH platform majo… · …t – which suggest programmatic OOH will go ‘ma… · …catch, this is true programmatic targeting.” … · …ter down the line a programmatic OOH market (coupl… · …l screens means the programmatic proposition is gr… · …“It is clear that programmatic trading is a mult… · …By David Pidgeon. OOH continues to digitise, gi… […]

mediatel.co.uk
Sun, Nov 3, 2019 at 7:27 PM

Permalink

ASK THE BOARD: programmatic Digital Out-of-Home

… else is needed for programmatic to be a consisten… · …What else is needed for programmatic to be a consi… […]

digitalsignageconnection.com
Fri, Nov 1, 2019 at 2:08 PM

Permalink

programmatic OOH tipped to go ‘mainstream’ in 2020 (Campaign)

…to accommodate more programmatic trading in OOH. … · … inventory to trade programmatically, a survey of … · …t, JCDecaux’s OOH programmatic trading marketpla… · …20 will be the year programmatic digital out-of-ho… · … expected growth in programmatically traded DOOH, … · … campaigns that are programmatic only. Stuart H… · …of panels available programmatically by the same t… · …Media agencies say they are beginning to change te… […]

campaignlive.co.uk
Thu, Oct 31, 2019 at 6:20 PM

Permalink

programmatic DOOH advertising set to go mainstream: report (Prolific North)

…ll be the year that programmatic digital OOH becom… · …ures to accommodate programmatic OOH. They note… · … We should be using programmatic, not because you … · …ativity is crucial: programmatic technology should… · … of the benefits of programmatic in digital out-of… · …channels within the programmatic ecosystem to ensu… · …r. It is clear that programmatic trading is a mult… · …VIOOH, the global marketplace for out of home (OOH… […]

prolificlondon.co.uk
Thu, Oct 31, 2019 at 3:41 PM

Permalink