Case study: McDonald’s uses Talon’s behavioral targeting in its programmatic DOOH campaign (Mediatel)
Earlier this year, McDonald’s adopted a sophisticated data-led strategy for it’s Saver campaign. McDonald’s operates in a highly competitive category at a time when high street footfall is declining. Simply marketing at scale to a demographically defined mass audiences was not delivering the cut-through needed to drive incremental footfall and steer people away from the competition. […]
Tue, Nov 5, 2019 at 5:13 PM