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Search results for “programmatic”:

Thursday, October 31, 2019 Thu, Oct 31, 2019

Wednesday, October 30, 2019 Wed, Oct 30, 2019

Intersection CEO: Three lessons from programmatic for DOOH advertising (Martech Advisor)

…H media, as well as programmatic native agencies a… · …dgets to buying OOH programmatically. As that tren… · …om the evolution of programmatic in other channels… · …channel earning its programmatic stripes). Less… · …ll other media. For programmatic native buyers, th… · …tions are levying a programmatic tax on doing the … · …age the benefits of programmatic - impression-leve… · … didn’t cross the programmatic chasm until these… · …ncy has plagued the programmatic arena for a long … · …Ari Buchalter, Chief Executive Officer, Intersecti… […]

martechadvisor.com
Wed, Oct 30, 2019 at 4:07 PM

Tuesday, October 29, 2019 Tue, Oct 29, 2019

TV, out-of-home and audio are old, but in programmatic advertising, they are “emerging channels” (Marketing Mag)

…a executions to the programmatic sphere. It is now… · …dding them into the programmatic mix. Programmati… · …lots of buzz around programmatic DOOH at the momen… · …ng. Marketers using programmatic DOOH for brand aw… · …ng the OOH ad. With programmatic, marketers can se… · …begin incorporating programmatic DOOH into digital… · …nt to remember that programmatic DOOH is still a r… · …et-ups, and because programmatic OOH is not tied t… · …other screen in the programmatic funnel. Progra… · …he content. As with programmatic TV the main downs… · …ese new kids on the programmatic block offer the p… · …Yun Yip, VP partnership development and country ma… […]

marketingmag.com.au
Tue, Oct 29, 2019 at 11:22 PM

Wednesday, October 23, 2019 Wed, Oct 23, 2019

Tuesday, October 22, 2019 Tue, Oct 22, 2019

Monday, October 21, 2019 Mon, Oct 21, 2019

DPAA & Prohaska Consulting launch DOOH programmatic Training Course

…fully transact with programmatic platforms. Vistar… · … and largest global programmatic consulting firm, … · …sics and history of programmatic advertising, how … · … and development of programmatic advertising in th… · …actions, delivering programmatic capabilities betw… · … the advancement of programmatic capabilities is w… · … building the first programmatic marketplace for D… · …H ecosystem through programmatic,” said Michael … · …The goal is to educate DOOH buyers and sellers on … […]

prohaskaconsulting.com
Mon, Oct 21, 2019 at 3:16 PM

Thursday, October 17, 2019 Thu, Oct 17, 2019

LOCAD launches ScreenOOH, a 3000-screen programmatic DOOH network in India (media4growth)

The network has 3000+ DOOH Live Screens across retail networks, corporate network and Outdoor Digital, reaching to 1.5 million audience and 500k daily impressions. “This is the first ever network created for the Digital OOH format where brands or agencies can select digital media as per their marketing requirement”, shares Rishabh Mehta, Founder & CEO of LOCAD. […]

media4growth.com
Thu, Oct 17, 2019 at 12:11 AM

Wednesday, October 16, 2019 Wed, Oct 16, 2019

Saturday, October 12, 2019 Sat, Oct 12, 2019

How advertisers can use programmatic DOOH advertising; do’s and don’ts (Schiphol Media)

…) extensively, then programmatic has the potential… · … you want to deploy programmatic? Which screens an… · …edia, eCommerce and programmatic in your media mix… · …aking. In theory, a programmatic campaign can be l… · …w on, you only used programmatic campaigns, you mi… · …eep it simple With programmatic, you can tweak ev… · …yourself, a complex programmatic puzzle will arise… · …est way to use DOOH programmatic. You have a chanc… · …t of it. Determine programmatic’s place in your… · …To learn more about the power of DOOH, Timo Beuzek… […]

schiphol.nl
Sat, Oct 12, 2019 at 1:55 AM

Wednesday, October 9, 2019 Wed, Oct 9, 2019

ExchangeWire: Why Transparency Matters as DOOH Adopts programmatic Buying

…the industry on how programmatic practices can be … · … goal of successful programmatic DOOH. Programm… · … dream. In reality, programmatic trading often fal… · …e in its embrace of programmatic. Opaque programma… · …rogrammatic. Opaque programmatic tools or less tha… · …y gaining steam. As programmatic DOOH evolves, tho… · …ndustry Successful programmatic advertising is ab… · …Debate has coursed through the industry on how pro… […]

exchangewire.com
Wed, Oct 9, 2019 at 7:32 PM

Vistar Media makes programmatic DOOH inventory available via world’s leading omnichannel demand-side platforms (DSPs) (BusinessWire)

… marketers includes programmatic out-of-home as pa… · …ntrols required for programmatic out-of-home activ… · …rce for ad spend in programmatic out-of-home. … · …ne of our preferred programmatic partners, we’re… · …elieve that an open programmatic ecosystem is the … · …e media, building a programmatic platform that has… · …Adelphic, Amobee, MediaMath and Verizon Media are … […]

businesswire.com
Wed, Oct 9, 2019 at 7:31 PM

Tuesday, October 8, 2019 Tue, Oct 8, 2019

Sunday, September 29, 2019 Sun, Sep 29, 2019

Friday, September 27, 2019 Fri, Sep 27, 2019

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