Programmatic DOOH advertising set to go mainstream: report (Prolific North)
VIOOH, the global marketplace for out of home (OOH) trading, released its exclusive predictions looking into the future of digital OOH, in its State of the Nation, six-month update. In early 2019, VIOOH conducted a major piece of research looking at how technology and data were transforming digital OOH and how the market was adapting and adopting the change. […]
Thu, Oct 31, 2019 at 3:41 PM