Raw Feed & Search

Computer vision and AR company claims its programmatic-driven Sports Signage Exchange will change the sports sponsorship business (Sport Techie)

…’s estimated that programmatic ad spending will … · …dustry will embrace programmatic real-time bidding… · …digital, social and programmatic digital LED place… · … on the impact of a programmatically-driven sports… · …rding to eMarketer, programmatic accounted for 4% … · …Stadium signage has been a part of the sports expe… […]

sporttechie.com
Wed, Sep 25, 2019 at 6:57 PM

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Awarion Partners with Bzzt to Offer programmatic Ads on Electric Pod Taxis (DSConnection)

… with Bzzt to offer programmatic advertising on to… · …Awarion has announced a partnership with Bzzt to o… […]

digitalsignageconnection.com
Mon, Sep 23, 2019 at 9:43 AM

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ExchangeWire: A recap of the ATS London 2019 conference: “a lot of companies are pitching programmatic OOH, and have oversold and under-delivered”

…al question of what programmatic means for OOH. Li… · …ghlighted the value programmatic could bring to th… · … the output of what programmatic can be.” The ot… · …panies are pitching programmatic OOH, and have ove… · …need to see whether programmatic works.” The … · …e haven’, leaving programmatic on a precipice. H… · … ‘how we can make programmatic work in an ITP an… · … statement that, “programmatic has gone mainstre… · …mer. Ronan Shields, programmatic editor of Adweek … · …st; Jana Meron, SVP programmatic & data strate… · …reative adoption of programmatic technologies can … · …ld ever be “fully programmatic”. Measurement a… · …��wary’ of wholly programmatic TV, given the dif… · …obile evolution and programmatic being slow to ada… · …2019 marked a decade since the inaugural ATS Lond… […]

exchangewire.com
Thu, Sep 19, 2019 at 8:17 PM

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Australian programmatic specialist AdSparc partners with Indian programmatic DOOH start-up Lemma (AdNews)

…ces to launch a new programmatic platform in Austr… · …Zealand to overcome programmatic barriers in the d… · …e growing demand of programmatic DOOH whilst elimi… · …eading providers of programmatic DOOH solutions gl… · …artners-with-indian-programmatic-dooh-start-up-lem… · …The two companies have joined forces to launch a n… […]

adnews.com.au
Tue, Sep 17, 2019 at 7:50 PM

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IAB has included DOOH in the latest programmatic buying standards. Now what? (OAAA)

…andards that define programmatic transactions, kno… · …OOH). So, a defined programmatic spec is coming to… · …es – a real, true programmatic experience. Yet l… · …% of DOOH is bought programmatically. Thanks to th… · … –the adoption of programmatic is accelerating. … · … the next phase for programmatic as the largest om… · …r going deeper into programmatic strategies and la… · …shared vision for a programmatic future for the OO… · … direct and current programmatic business against … · …m with the existing programmatic OOH growth will l… · …By Michael Provenzano, CEO & co-founder at Vis… […]

thoughtleadership.oaaa.org
Thu, Sep 12, 2019 at 6:37 PM

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programmatic lessons for the OOH industry (AdNews)

…By MediaCom programmatic director Ben Whall.  … · …set to go through a programmatically powered evolu… · …e, the viability of programmatic solutions increas… · …eed ways of working programmatically yet to be est… · …that establishing a programmatically powered displ… · …he evolution of the programmatic display landscape… · …reate a sustainable programmatic OOH ecosystem tha… · …try. 1. Only buy programmatically where increme… · …The introduction of programmatic technology will i… · …ality. Simply using programmatic technology to fac… · …gy to facilitate ‘programmatic direct’ booking… · …at had built around programmatic activation given … · … barrier in the OOH programmatic space. Given some… · …ng available to buy programmatically. One of th… · …hers that associate programmatic buying with an er… · …cy gains of trading programmatically come from imp… · …By MediaCom programmatic director Ben Whall.  … […]

adnews.com.au
Thu, Sep 12, 2019 at 6:17 PM

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Why programmatic OOH Buying is The Future of Advertising (OOHToday)

…before jumping into programmatic buying of out-of-… · …Jessica Chappell, SVP, Managing Director, Out of H… […]

oohtoday.com
Thu, Sep 12, 2019 at 5:44 PM

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Captivate and Hivestack Partner, Opening Up New programmatic Channels for Digital Out-of-Home Advertising (DSConnection)

…Hivestack, enabling programmatic buying of Captiva… · …Captivate, North America’s leading location-bas… […]

digitalsignageconnection.com
Thu, Sep 12, 2019 at 9:40 AM

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India Times: Skoda India launches real-time programmatic DOOH campaign

… launch a real-time programmatically propelled dig… · …="610"] Skoda India programmatic DOOH campaign[/ca… · …l-time using unique programmatic capabilities brou… · …Skoda Auto in association with PHD Media roped in … […]

brandequity.economictimes.indiatimes.com
Wed, Sep 11, 2019 at 4:49 PM

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HP starts programmatic DOOH campaign across 100 point-of-sale screens in Indonesia (Marketing-Interactive)

… launched its first programmatic digital out-of-ho… · …mma’s cloud-based programmatic platform, which i… · …Printer brand HP has launched its first programmat… […]

marketing-interactive.com
Wed, Sep 11, 2019 at 4:47 PM

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Podcast: What industry experts think about programmatic OOH and today’s OOH buying services (OOHToday)

Many answers and comments will surprise. Bob Wolfe, Owner, Outselling, Inc; Jack Sullivan, OOH Media Professional and Adviser; Kym Frank, President, Geopath; Special Guest- Dylan Mabin, Head of Product, Geopath; Brent Baer, Moderator, Publisher, OOH Today. […]

oohtoday.com
Tue, Sep 10, 2019 at 8:59 PM

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Ex Havas CEO Paul Frampton rejects traditional ad agency model, says addressable TV and programmatic OOH are the future (More About Advertising)

… addressable TV and programmatic OOH.” The ve… · …Frampton described Control v. Exposed (CvE) as “… […]

moreaboutadvertising.com
Mon, Sep 9, 2019 at 5:55 PM

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ExchangeWire: What Does programmatic Mean for OOH Advertising?

…estion ‘What does programmatic mean for OOH?’,… · …f our experience in programmatic digital display t… · …n the most value in programmatic across digital di… · …at would be through programmatic tech and data, be… · …liferation of data, programmatic allows us to brin… · …ge with adoption of programmatic across OOH is whe… · …le to get the right programmatic expertise to driv… · …diences. It is when programmatic and OOH expertise… · …Proliferation of data allows marketers to bring pr… […]

exchangewire.com
Thu, Sep 5, 2019 at 5:22 PM

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programmatic DOOH Tech Company Vistar Expands Operations in Australia (BandT)

…Global provider of programmatic technology for dig… · …Global provider of programmatic technology for dig… […]

bandt.com.au
Thu, Sep 5, 2019 at 5:20 PM

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XAXIS: The new capabilities of digital out-of-home advertising: programmatic, data-driven, combined with mobile

…ital techniques and programmatic platforms are giv… · …nging in experts in programmatic and other digital… · …Digital techniques and programmatic platforms are … […]

xaxis.com
Wed, Sep 4, 2019 at 5:58 PM

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