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Broadsign and Adform Streamline Global programmatic Omnichannel Media Buys

…nd executing global programmatic campaigns across … · …the Broadsign Reach programmatic supply-side platf… · …biggest budgets for programmatic spend allocated,�… · …portunity to expand programmatic DOOH globally. It… · …, launch successful programmatic DOOH campaigns. F… · …New ad tech integration gives brands and agencies … […]

broadsign.com
Thu, Dec 5, 2019 at 5:45 AM

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AdSquare chief is optimistic about programmatic DOOH (Mobile Marketing)

…our own bespoke UI, programmatic activation via ou… · …han that. It’s programmatic trading - bringin… · …nt in terms of true programmatic, with real time a… · …Andy Beames, UK general manager at Adsquare. Ad… […]

mobilemarketingmagazine.com
Wed, Dec 4, 2019 at 5:57 PM

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The Drum: How programmatic is changing out-of-home advertising

…e current status of programmatic out-of-home. A… · …d the main all word programmatic.” Talon is a… · …is actively testing programmatic solutions in that… · …g in.” Digital programmatic has disenfranchis… · …f over here because programmatic has basically jus… · …, VCCP propose that programmatic is a creative han… · …home. If you start [programmatic] training, it's t… · …IOOH expressed that programmatic technology is att… · …90% of it is traded programmatic. But that's what'… · …At The Drum Out of Home Awards 2019, the jury came… […]

thedrum.com
Tue, Dec 3, 2019 at 5:41 PM

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The Drum: programmatic DOOH is becoming more ubiquitous, but measurement is lacking

…down to: In 2020 programmatic digital out-of-ho… · … - JCDecaux’s OOH programmatic trading marketpla… · … to many’ medium, programmatic digital technolog… · …ur.” And while programmatic DOOH is prolifera… · …Scroll down to: In 2020 programmatic digital ou… […]

thedrum.com
Tue, Dec 3, 2019 at 2:14 PM

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The Drum: Talon finds ‘missing link’ in OOH – serving programmatic DOOH ads to live sport pubs

…d an opportunity to programmatically sell adspace … · …ntial of venues via programmatic TV and around 1.1… · …cision targeting of programmatic content." He b… · …Talon, the independent out of home advertising com… […]

thedrum.com
Thu, Nov 28, 2019 at 4:44 PM

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Talon ventures into programmatic TV ads in pubs (Campaign)

…ffers advertisers a programmatic screen network wi… · …t with the data-led programmatic nature of digital… · …The technology also offers advertisers a programma… […]

campaignlive.co.uk
Thu, Nov 28, 2019 at 12:10 AM

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WARC: Video and connected TV to lead Australia’s programmatic growth

…With programmatic fast developing beyond online di… · …spite the growth of programmatic, privacy concerns… · …9% of media will be programmatic next year, up fro… · …le the amount spent programmatically will surpass … · …gital media will be programmatic, Zenith said.… · …With programmatic fast developing beyond online di… […]

warc.com
Wed, Nov 27, 2019 at 12:10 AM

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programmatic DOOH advertising: Five things it ain’t (BandT)

…sconceptions around programmatic in digital out-of… · … It ain’t online programmatic. While both me… · … and evaluating any programmatic DOOH campaign. Be… · …d fashion and while programmatic technology opens … · …s inception, Online programmatic has been labelled… · … for peanuts in the programmatic marketplace. Ever… · …When used properly, programmatic is an effective y… · …s. Connecting to programmatic pipes and watchin… · … of the most common programmatic myths sold to pub… · … is to be made from programmatic and our response … · …ing the most of the programmatic opportunity are u… · …eople with valuable programmatic knowledge, relati… · …s creating separate programmatic sales teams to si… · …. Like anything, programmatic DOOH certainly is… · …e to recognise that programmatic DOOH isn’t a pe… · …Ben Allman, Broadsign ANZ sales director. This … […]

bandt.com.au
Tue, Nov 26, 2019 at 4:39 PM

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VMO chief believes ‘facial recognition’ combined with programmatic DOOH can help create a new metric for campaign effectiveness (Mi3)

…, VMO. Delivered programmatically, digital out … · …h, and harness true programmatic data and targetin… · …creating a specific programmatic team to develop o… · …we’re forecasting programmatic will represent 5%… · …r says overlaying a programmatic approach adds per… · …ta to support their programmatic buys” says Butl… · …rimping traditional programmatic advertising relia… · …ly experiences with programmatic suggest the outdo… · …By Paul Butler - Managing Director, VMO. Delive… […]

mi-3.com.au
Mon, Nov 25, 2019 at 5:10 PM

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Lemma Technologies: a programmatic DOOH platform serving India, South East Asia, Australia and New Zealand plans to expand to US and Europe (media4growth)

…ng it an end-to-end programmatic solution for adve… · …data is core to any programmatic platform and the … · … us to build a DOOH programmatic ecosystem with sc… · …th screens that are programmatic ready. In other w… · …eens have a default programmatic setting that can … · …ry because they are programmatic enabled screens. … · …cialist agencies on programmatic? Some agencies ha… · … very excited about programmatic DOOH. They see th… · …am. The in-house programmatic team, largely a f… · …Gulab Patil, Founder & CEO, Lemma Technologies… […]

media4growth.com
Mon, Nov 25, 2019 at 4:52 PM

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In-housing programmatic: the role of trust and transparency is key

…he state of play in programmatic in housing, the r… · …e with the emerging programmatic platforms. Pro… · …ra of digital, with programmatic advertising spend… · …comes to in-housing programmatic? In-housing is… · …easons. Digital and programmatic have changed the … · …e about digital and programmatic: advertisers know… · …t comes to in-house programmatic, is it only a glo… · …ata in the in-house programmatic process? The r… · …is. The emerging programmatic platforms are in … · …els being available programmatically. I don’t se… · …ting technology and programmatic. Even when the… · …g on automation and programmatic tests and proof o… · …. Discussions of programmatic and in-housing ha… · …In-housing is increasingly being positioned as the… […]

thedrum.com
Mon, Nov 25, 2019 at 4:46 PM

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What is Digital Out-Of-Home (DOOH) Advertising? Definition, Advantages, programmatic Approach, Trends and Examples (MarTechAdvisor)

In this article, we will explain what DOOH advertising means for marketers, its components, measurement, advantages and examples. What is Digital Out-Of-Home (DOOH) Advertising? DOOH Vs OOH: Key Advantages of Digital Out-Of-Home (DOOH) Advertising What is Programmatic DOOH (pDOOh) Advertising? […]

martechadvisor.com
Mon, Nov 25, 2019 at 8:38 AM

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CMO: Val Morgan launches programmatic DOOH advertising, claims to have ‘the largest digital outdoor inventory in Australia’

…shing platform, and programmatic out-of-home (OOH)… · … formally introduce programmatic out-of-home adver… · …Val Morgan has launched a raft of new initiatives … […]

cmo.com.au
Wed, Nov 20, 2019 at 8:25 PM

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Mediaweek: VMO to launch 12,000-screen programmatic DOOH platform, uses Seedooh’s campaign delivery verification

…) will be launching programmatic out-of-home adver… · …laced to pivot to a programmatic marketplace,” P… · …ed specifically for programmatic trading, at scale… · …point and we expect programmatic trading to accoun… · …h the boundaries on programmatic campaign solution… · …Val Morgan Outdoor (VMO) will be launching program… […]

mediaweek.com.au
Wed, Nov 20, 2019 at 12:41 AM

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programmatic DOOH tech firm Vistar Media named “Best Advertising Platform” by Street Fight Magazine

… for an integrated, programmatic platform for digi… · … Media, provider of programmatic technology for di… · …The award recognizes the increasing industry need … […]

info.vistarmedia.com
Thu, Nov 14, 2019 at 7:05 PM

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