OAAA creates committees to advance programmatic DOOH buying and campaign analytics standards
OAAA is taking steps facilitate automated transactions at scale and to integrate OOH seamlessly into the broader media ecosystem. To achieve the goal, OAAA has formed two new membership committees. The Data Use and Analytics Committee and the Programmatic and Automaton Committee held inaugural meetings in New York earlier this fall. […]
Tue, Nov 5, 2019 at 5:25 PM