Insider has reported frequently on iHeart Media’s debt problems as they own 90 percent of the equity of publicly traded Clear Channel Outdoor Holdings, the nation’s largest billboard company. Mario Gabelli’s Gamco Asset Management owns 10 percent of the publicly traded shares. […]
Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps consumers get information matching their interests and helps advertisers to target messages. The OOH industry also respects privacy. […]
Many clients make a consistent use of the medium as they continue building their brand, but some like SKY have also identified the activation strength of OOH. Forthcoming series or newly released boxed sets are promoted to heavy consumers of content as well as loyal customers and those with a lower purchase intent, thereby growing their customer base and on-going activity. […]
The new Tube contract will innovate to help brands connect with a valuable audience, Brexit or not. When Transport for London awarded the world’s most valuable out-of-home contract to Exterion Media in March, there was bullish talk that ad revenue from the Tube could almost double to £2bn over eight years. Brexit was barely a consideration. […]
Year-to-date revenue has increased by 18.0 per cent, tracking at $418.5 million, up from $354.7 million* for the same time last year. Digital Out-of-Home revenue makes up 37.8 per cent of total revenue year to date, up from 24.5 per cent for the same period last year. The OOH industry finished 2015 on a record high of $677.8 million, up from $579.3 million in 2014. […]
This step is intended to help inform future OAAA work and guide its members’ privacy efforts in the quickly evolving use of ad technology for OOH advertising. By joining the DAA, OAAA is demonstrating its support for the responsible collection and use of data for advertising, including the principles of transparency and consumer control. […]
Ocean Outdoor has retained its outdoor advertising contract for Westfield shopping centre in London's White City and also been awarded a similar deal for its sister site in Stratford. […]
What are the next steps with programmatic buying, and more importantly, how fast will it develop? For Radjen van Wilsem, this is an obvious question. “In two years, current offline budgets will change to online budgets,” commented Van Wilsem with regards to DooH budgets. […]
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Mentos launched a new campaign for NOWmints with multiple weather triggered digital out-of-home ads. Mentos wanted to target different flavors at certain times of the day that matched the weather and the mindset of consumers. The weather trigger aspect of the campaign is to heighten brand recall and awareness to the ad. […]
Posterscope’s Outdoor Consumer Survey profiles thousands of consumers across the nation and explores their media consumption behavior and attitudes to Out-of-Home advertising. Social Media Influencers are a highly sought after segment in the market. They have a large following on social media and share and post various amounts of content. […]
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We’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative revolution! A rich and diverse Digital Out of Home landscape is now in place, bursting with possibility and unfettered by the constraints associated with the traditional medium. […]
It takes many parts for a wheel to spin smoothly, and the departments at BroadSign understand this. The third segment of the “Backstage at BroadSign” miniseries features our team of Core Developers. Previous spotlights feature the “How tOOH” people and the “Tried and TrOOH” team. […]
In anticipation of the August 19 release of Nine Lives in cinemas and encourage consumer engagement, Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release. The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch. […]
