TfL and Exterion still bullish about ‘London OOH audience’ after Brexit
The new Tube contract will innovate to help brands connect with a valuable audience, Brexit or not. When Transport for London awarded the world’s most valuable out-of-home contract to Exterion Media in March, there was bullish talk that ad revenue from the Tube could almost double to £2bn over eight years. Brexit was barely a consideration. […]
Mon, Aug 1, 2016 at 5:56 PM