How Augmented Reality Extends the Potential of Out-of-Home Advertising (Pioneering OOH)
In anticipation of the August 19 release of Nine Lives in cinemas and encourage consumer engagement, Posterscope, Exterion Media and MKTG executed a consumer experience that included a competition to win Nine Lives soft-toys, further promoting the film release. The activation took place in a Pokémon Go hot-spot and Pokémon hunters arrived in multitudes, looking for their latest catch. […]
Wed, Jul 27, 2016 at 3:15 PM