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Olympics Action Plays Out Across UK Digital OOH for the First Time (Little Black Book)

Ocean Outdoor's large format screens are turning bronze, silver or gold as the medal tally rises Olympics Action Plays Out Across UK Digital OOH for the First Time Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. […]

lbbonline.com
Tue, Aug 9, 2016 at 1:10 AM

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Elizabeth Arden uses contexual data to drive DOOH campaign

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econsultancy.com
Tue, Aug 9, 2016 at 1:06 AM

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How News Media Use OOH to Boost Readership

Newspapers and magazines have seen a decline in readership and revenue over the last decade. As they strive to retain readers by rebranding and offering online options, they are turning to OOH advertising to spread the word. […]

Editorial
Tue, Aug 9, 2016 at 12:52 AM

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While Content is Still King in DOOH, Processing Holds the Keys to the Kingdom (DSConnection)

Do you ever wonder why some video walls and LED displays look better than others? If so, you’re not alone as the image clarity topic buzzed around the tradeshow floor at InfoComm’s 2016 conference with designers, integrators and owners evaluating various different LED video products for upcoming indoor video wall implementations. […]

digitalsignageconnection.com
Sun, Aug 7, 2016 at 6:24 PM

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How to Use Real-Time DOOH Creative to Stand Out from the Crowd (By Jeff Tan, via Linkedin)

Dynamic, real-time, digital creative should be the cornerstone of every digital OOH Location-Marketing campaign. Advertisers running digital OOH creative should not simply replicate whatever they did on static vinyl, or god-forbid, their print creative. They should consider how a consumer’s mindset may differ by time of day, day of week, or location. […]

linkedin.com
Sun, Aug 7, 2016 at 6:09 PM

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Global Digital OOH Market Growth of 11.76% CAGR by 2020

Analysis, Technologies & Forecasts Report 2016-2020 – Key Vendors: JCDecaux, AirMedia, Daktronics – Research and Markets DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Global Digital OOH Market 2016-2020” report to their offering. […]

digitalsignageconnection.com
Fri, Aug 5, 2016 at 4:55 PM

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DOOH campaign: Dove challenges how the media portrays female athletes (Marketing Mag)

Animated billboards in Toronto (at Yonge and Dundas), New York and L.A. will broadcast real-time sexist commentary from media outlets in several English-speaking countries. As the negative comments appear on the billboard, the images of the female athletes gradually disappear, symbolizing how people lose sight of the whole person when they only focus on their appearance. […]

marketingmag.ca
Fri, Aug 5, 2016 at 4:18 PM

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OOH ad operator QMS: company profile (Share Cafe)

Investors appear to like QMS' growth strategy of developing its digital and static billboards in high-profile retail, transit (buses, rail and ferries) and airport sites across Australia, Bali and New Zealand, as well as its street media assets. […]

sharecafe.com.au
Fri, Aug 5, 2016 at 4:12 PM

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The Drum: How driverless cars will revolutionize OOH advertising

As driverless cars ascend from Elon Musk’s lips to God’s ears, the out of home (OOH) industry is on the verge of a renaissance perhaps unseen since President Dwight D. Eisenhower created the interstate highway system in 1956. […]

thedrum.com
Thu, Aug 4, 2016 at 5:00 PM

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Astral OOH’s Toronto Pearson Deal Means Canadian Airport Ad Dominance

Montreal-based Astral Out-of-home has won the ad concession for Toronto’s Pearson International Airport, and with that now has ad rights in Canada’s three busiest airports and largest markets. Astral’s airport media business, owned by the communications conglomerate Bell Media, already has Montreal and Vancouver, as well as Ottawa and Halifax. […]

sixteen-nine.net
Thu, Aug 4, 2016 at 8:21 AM

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The Drum: Elizabeth Arden’s pollution-activated ‘Outsmart the City’ DOOH Campaign

Elizabeth Arden is harnessing digital out of home (DOOH) technology to highlight the damage that pollution can do to skin. Designed to promote the brand’s Prevage City Smart Hydrating Shield SPF50 product, the initiative comprises pollution-activated digital panels which display real-time pollution data supplied by LondonAir. […]

thedrum.com
Thu, Aug 4, 2016 at 1:03 AM

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UK’s OOH body Outsmart cuts back, Brydon and Craze go (More About Advertising)

Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and recently decided to join the Internet Advertising Bureau (IAB) instead, reflecting its heavy focus on digital posters and screens. […]

moreaboutadvertising.com
Wed, Aug 3, 2016 at 4:52 PM

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Nancy Fletcher: Putting Privacy and OOH in Perspective (OAAA)

Mobile, social, and online media increasingly are connected to out of home (OOH) advertising. This connection helps advertisers and consumers by delivering relevant information and more effectively navigating the marketplace. The OOH industry also respects privacy. […]

specialreports.oaaa.org
Wed, Aug 3, 2016 at 12:41 AM

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Outsmart, the marketing body for the UK’s OOH ad sector, to downsize into smaller trade body as Craze and Brydon depart (Campaign)

Justin Cochrane, the chief executive of Clear Channel, will take over as chairman of Outsmart, which is to become a "trade association with a focus on broader industry initiatives". Alan Brydon, the chief executive, will be leaving the organisation, as will Mark Craze, the chairman. […]

campaignlive.co.uk
Wed, Aug 3, 2016 at 12:15 AM

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UK shows Brexit resilence in latest adspend forecast; OOH up (Mediatel)

- Out of home adspend grew 3.9% to £238m in Q1. Growth is predicted to continue at 4.0% in 2016 and 2.1% in 2017, driven by digital spend forecasts of +17.0% and +15.8% respectively. Digital out of home is expected to claim a 40% share of total spend in 2017, up from 31% in 2015. […]

mediatel.co.uk
Tue, Aug 2, 2016 at 8:06 PM

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