Raw Feed & Search

Why and how DOOH operators should be taking advantage of the video game industry (Daktronics)

While more and more industries are testing out the capabilities of DOOH advertising, the video game industry has yet to make a big splash. The face of what we used to consider a “gamer” has changed drastically over the past decade. This audience has grown from a very concentrated group to being a cultural norm. […]

blog.daktronics.com
Thu, Jul 21, 2016 at 7:20 AM

Permalink

PJSC July 2016 Media Monthly Newsletter: OOH market indicators, analysis and more (PJSC)

OOH companies valuation metrics, share price performance, EBITDAs: Clear Channel Outdoor, JCDecaux, Lamar, National CineMedia, OUTFRONT Media, RMG Networks. […]

Wed, Jul 20, 2016 at 4:25 PM

Permalink

Location, Location, Location: Geotargeting in DOOH

Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]

Tue, Jul 19, 2016 at 1:25 PM

Permalink

DOOH campaign case study: Bank of America’s Cash Rewards (DSConnection)

This digital signage spot ran in approximately 2,000 Bank of America Financial Centers, promoting the Cash Rewards credit card program. […]

digitalsignageconnection.com
Tue, Jul 19, 2016 at 1:05 PM

Permalink

What is geotargeting and how to use it in DOOH advertising (BroadSign)

Sponsored Feature. Geotargeting is targeting based on geographical location. Accomplished through geofencing technology, the process works by creating a layer of intelligence that enables action to be taken based on a set geographical area. […]

Tue, Jul 19, 2016 at 12:31 PM

Permalink

Location, Location, Location: Geotargeting in DOOH

As it moves, a geotargeted display continues to communicate its geolocation, with content to be triggered upon entering a geofenced area. Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]

broadsign.com
Tue, Jul 19, 2016 at 12:25 PM

Permalink

Location, Location, Location: Geotargeting in DOOH

Relevancy is the crux of marketing and advertising. Informing or reminding consumers of a product or service at the exact moment they need it is key to providing value and increasing sales. […]

Tue, Jul 19, 2016 at 11:34 AM

Permalink

Warc: Karachi OOH ad costs soar following the dismantling of two thirds of inventory

Back in May, the Court decided there was no law that permitted the installation of outdoor advertising billboards and signboards on public property and instructed that all such structures – some of which pose a hazard in high winds – be removed within six weeks. […]

warc.com
Tue, Jul 19, 2016 at 7:22 AM

Permalink

Blurring the Lines Between Digital and OOH; Integration, Please! (Medium)

It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. […]

medium.com
Mon, Jul 18, 2016 at 5:18 PM

Permalink

Helen Weisinger makes a move into DOOH as Outdoor Plus’s new chief client officer

 […]

thedrum.com
Mon, Jul 18, 2016 at 5:01 PM

Permalink

New ‘hyperlocal’ ad format targets people near OOH posters (Net Imperative)

Crimtan is using Digital Element’s NetAcuity Pulse Plus solution to develop campaigns for clients such as outdoor ad company Primesight, allowing them to deliver digital ads to consumers in the vicinity of outdoor poster placements. […]

netimperative.com
Mon, Jul 18, 2016 at 4:52 PM

Permalink

Cutting edge OOH measurement across Africa to be explored at PAMRO, Aug 21-24 in Zimbabwe (The Marketing Site)

In May, the Outdoor Measurement Council’s (OMC) launched Outdoor Industry Audience Research. Many of the key players from this achievement will be speaking at PAMRO, including JC Decaux’s Lyn Jones, who will present on the OMC’s successful launch of the first OOH ratings in SA for over a decade. […]

themarketingsite.com
Mon, Jul 18, 2016 at 7:05 AM

Permalink

Pokémon gOOH: How Pikachu Will Take Out-of-Home Media and Advertising to a New Level

Out of Home (OOH) advertising is once again in the spotlight thanks to Pokémon Go. Augmented reality, or the live view of a physical environment superimposed upon computer-generated elements (e.g., Pokémon Go), will further bridge the physical and digital worlds and benefit the OOH advertising industry. […]

Editorial
Sun, Jul 17, 2016 at 6:05 PM

Permalink

Grand Visual’s Neil Morris on contextual programmatic DOOH campaigns (DS Summit)

When regional information was added to the contextualised DooH spot of one large international advertiser, the reach increased by over 15% compared with that of the static outdoor adverts of the same company. How does this work? […]

digitalsignagesummit.org
Sun, Jul 17, 2016 at 6:04 PM

Permalink

Two new DOOH campaigns target ads at your car (Marketing Land)

In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital billboards. The new efforts — one in locations around the UK, the other near Tokyo — are identifying individual car types and directing ads to the implied interests of the driver or passengers. […]

marketingland.com
Sat, Jul 16, 2016 at 1:51 AM

Permalink