Outdoor Advertising Association Partners with Digital Advertising Alliance to Promote Responsible Data Principles for OOH Advertising (OAAA)
This step is intended to help inform future OAAA work and guide its members’ privacy efforts in the quickly evolving use of ad technology for OOH advertising. By joining the DAA, OAAA is demonstrating its support for the responsible collection and use of data for advertising, including the principles of transparency and consumer control. […]
Mon, Aug 1, 2016 at 5:54 PM