OOH: brand building or activation? (Campaign)
Many clients make a consistent use of the medium as they continue building their brand, but some like SKY have also identified the activation strength of OOH. Forthcoming series or newly released boxed sets are promoted to heavy consumers of content as well as loyal customers and those with a lower purchase intent, thereby growing their customer base and on-going activity. […]
Mon, Aug 1, 2016 at 6:05 PM