Scotland’s leading Digital ‘OOH’ Media Owner, Forrest Media, has expanded its Glasgow Network to 10 giant premium LED screens covering all of the major arterial routes in and around the city. […]
Findings: media inside vs. opportunity to see outside media. Arousal was 150% higher where there was an opportunity to see out-of-home media compared to consuming media inside the home – tv (news) and on. […]
Developed using syndicated data based on 10,000 journeys and 25 product categories, extensive OOH consumer research of over 2,000 respondents, and custom planning software unique to Clear Channel; Trace covers a vast range of insights within the context of the purchase journey. […]
For years the ad-tech industry gushed about the smartphone’s ability to connect digital and physical life, and the wonderful new ad experiences that would result. But with the exception of mobile search, social, and mapping, ad experiences have mostly been old wine in bottles: 300x250 interstitials, audio spots, video pre-rolls, and the dreaded banner. […]
A few weekends ago, approximately 4,000 users gathered on the Sea Point promenade over a four - five hour period as part of an event that was planned for and by a Pokémon Go user group that had popped up of its own accord on Facebook. More are planned across the country in the coming weeks. […]
The momentum in ad spending mirrors rapid growth in consumer time spent with DOOH, thanks largely to the expansion of industry suppliers in both of its subgroups: digital place-based networks and digital billboards and signage. According to PQ’s estimates, consumer exposure to DOOH media expanded 4% to an average of 54 minutes per week in 2015 and is on pace to grow 5% this year. […]
We have been exploring this concept of technology working on a more human scale backed by research and logic informing our thinking that Out-of-Home (OOH) and mobile are the perfect bedfellows. We know that by aligning with mobile and digital technologies, OOH is able to connect advertisers with their audience anywhere, anytime, with location being the crucial element. […]
Stamford, CT (PRWEB) August 11, 2016—US digital out-of-home (DOOH) media revenues grew 11% to $2.71 billion in 2015, the fastest growth rate in five years, while consumer exposure to DOOH increased 4% to 54 minutes per week, according to new research from PQ Media. […]
Name three trends you are seeing in out of home creative campaigns. Data assimilation remains a transformational opportunity for the OOH industry, and that extends into the creative process. Today, data is commonly used to inform creative decisions. […]
The capabilities of biometrics and analytics are realized when combined with other technologies — such as digital signage — to hone marketing techniques with smarter content. Exact slices of a desired demographic can be targeted by using tools such as anonymous facial analysis to gather information about a customer and his or her level of interaction and engagement with a product. […]
Ken Research’s study titled ‘India OOH Advertising Industry Outlook to 2019’ states that Digital OOH and Transit Media would steer the growth in out-of-home advertising in India. […]
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When it comes to OOH advertising, the choice of the environment is paramount, writes Antoinette O’Callaghan of Exterion Media. Out-of-Home advertising can influence purchasing and choice by targeting audiences by context, demographic groups, mindset and intent. Advertising on buses and roadside are the prime time spots of the Out-of-Home market. […]
