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Stephen Freitas: Understand How ROI Models Interpret OOH Contributions

At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring topic consistent among the membership was the need to better define OOH return on investment (ROI) measures. […]

specialreports.oaaa.org
Fri, Sep 23, 2016 at 12:38 AM

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OOH ad agency Posterscope becomes a platinum sponsor of the global OOH trade body FEPE International (Media Update)

Unfortunately, this announcement does not give any idea of what exactly this means for either party or the industry as a whole besides the standard "press release" fluff . [Ed.] Out-of-home (OOH) communications agency, Posterscope, has announced its new partnership with FEPE International. […]

mediaupdate.co.za
Fri, Sep 23, 2016 at 12:01 AM

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The DAILYDOOH Investor Conference to Focus on the Future of Digital Signage and Digital Out of Home

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marketwired.com
Thu, Sep 22, 2016 at 6:57 PM

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Understand How ROI Models Interpret OOH Contributions

At the beginning of this year, OAAA conducted surveys and interviews with hundreds of members. We wanted to gage the collective viewpoint of stakeholders on the greatest opportunities and threats facing the OOH industry. A recurring topic consistent among the membership was the need to better define OOH return on investment (ROI) measures. […]

specialreports.oaaa.org
Thu, Sep 22, 2016 at 3:00 PM

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Sprint uses OOH to show its coverage commitment

The world of wireless service providers is a competitive one made even more so when trying to reach the elusive commuter demographic. In order to stand out in the crowd, Sprint launched a combination PATH branded train and PABT interior domination campaign. For the duration of the promotion, passengers boarded PATH cars and travelled through the PABT completely immersed in Sprint’s creative. […]

Thu, Sep 22, 2016 at 11:11 AM

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Sprint uses OOH to show its coverage commitment

The world of wireless service providers is a competitive one made even more so when trying to reach the elusive commuter demographic. In order to stand out in the crowd, Sprint launched a combination PATH branded train and PABT interior domination campaign. For the duration of the promotion, passengers boarded PATH cars and travelled through the PABT completely immersed in Sprint’s creative. […]

Thu, Sep 22, 2016 at 11:11 AM

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Sprint uses OOH to show its coverage commitment

The world of wireless service providers is a competitive one made even more so when trying to reach the elusive commuter demographic. In order to stand out in the crowd, Sprint launched a combination PATH branded train and PABT interior domination campaign. For the duration of the promotion, passengers boarded PATH cars and travelled through the PABT completely immersed in Sprint’s creative. […]

Thu, Sep 22, 2016 at 11:11 AM

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Sprint uses OOH to show its coverage commitment

The world of wireless service providers is a competitive one made even more so when trying to reach the elusive commuter demographic. In order to stand out in the crowd, Sprint launched a combination PATH branded train and PABT interior domination campaign. For the duration of the promotion, passengers boarded PATH cars and travelled through the PABT completely immersed in Sprint’s creative. […]

Thu, Sep 22, 2016 at 11:11 AM

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goa Offers Australian Charities $1,000,000 Of Free OOH Media Space In 2017

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bandt.com.au
Thu, Sep 22, 2016 at 1:27 AM

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Clear Channel UK realigns structure to reinforce the digital OOH department (Outsmart)

Under the new structure, all digital OOH sales and creative services will be aligned in a single department. The move sees Clear Channel’s super premium brand Storm and creative services team Create joining a single National Sales operation alongside Clear Channel’s iconic Adshel brand and rapidly expanding retail proposition. […]

outsmart.org.uk
Thu, Sep 22, 2016 at 1:25 AM

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Posterscope USA absorbs boutique OOH agency C2C Outdoor, appoints new CEO (Businesswire)

C2C Outdoor Will Become Part of Posterscope US, Michael Palatnek Succeeds Helma Larkin as CEO. Dentsu Aegis Network has acquired C2C Outdoor, a leading boutique out-of-home agency. C2C Outdoor will be powered by Posterscope US, the group’s out-of-home specialist agency, and will transition to operating as Posterscope over the next few months. […]

businesswire.com
Wed, Sep 21, 2016 at 5:32 PM

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Political Advertising: A Big OOH Opportunity

In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]

specialreports.oaaa.org
Wed, Sep 21, 2016 at 4:19 PM

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How OOH programmatic helped drive Missing People’s latest campaign (Econsultancy)

The amount of children who went missing in the UK in 2015 could fill Wembley Stadium – twice. This is just one shocking statistic cited by Ross Miller, Director of Fundraising and Communications at Missing People. Speaking today at Get with the Programmatic, he described how the charity has been using out of home advertising to drive its message and improve public response. […]

econsultancy.com
Wed, Sep 21, 2016 at 7:36 AM

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How Mobile Can Enhance OOH Advertising (PlaceCast)

If placed side by side, America’s 368,000 billboards, posters and other outdoor signs would stretch more than 1,900 miles—the distance from Santa Fe to NYC. According to research firm Borrell Associates, Out of Home (OOH) advertising has grown by a steep 77 percent since 2009 and gives no signs of slowing down anytime soon. […]

Wed, Sep 21, 2016 at 12:35 AM

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Stephen Freitas: Data, mobile phones, and digital hardware will sustain OOH advertising (OAAA)

Data is at the heart of proving value. Data lets us find groups, which is powerful today and will be more powerful tomorrow. First, a little background on media ratings. […]

thoughtleadership.oaaa.org
Wed, Sep 21, 2016 at 12:28 AM

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