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Programmatic DOOH Goes from Pie in the Sky to Reality

Just when you thought all that talk about employing programmatic advertising for Digital Out-of-Home (DOOH) was just a combo of wishful futuristic thinking and industry speculation, it happens. Posterscope, Dentsu Aegis, Dentsu Mitchell and Amnet recently collaborated on a new campaign using programmatic DOOH technology available through Val Morgan Outdoor’s (VMO) Shop network for retail. […]

digitalsignageconnection.com
Wed, Sep 14, 2016 at 9:32 AM

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Ayuda Expands Digital OOH Platform To Mobile Via New Subsidiary, Ayuda[x]

The Montreal out of home ad software firm Ayuda Systems has made what it calls a pivot by spinning off a wholly-owned subsidiary called AYUDA[x] that uses geospatial data to hyper-target and deliver ads to Digital OOH screens AND smartphones. […]

sixteen-nine.net
Wed, Sep 14, 2016 at 9:26 AM

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Why Airports Are OOH’s Next Big Thing (Advertising Week)

Why are airport passengers such a good audience to capture? Think back to some of your trips to the airport, the time you spent there, how you were feeling and what you were doing. Think about all the different areas you went through to get to your final destination. […]

advertisingweek.com
Tue, Sep 13, 2016 at 5:48 PM

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Clear Channel’s Storm unveils results of research on Brand Fame in DOOH (Pioneering OOH)

Storm, Clear Channel UK’s premium digital brand, has unveiled results of a groundbreaking study on Brand Fame in digital Out of Home (DOOH) advertising at an event in central London. The research, Brand Fame Uncovered, is the first of its kind and examined what Brand Fame means to both marketing experts and consumers. […]

pioneeringooh.com
Tue, Sep 13, 2016 at 5:31 PM

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Primesight expands airport OOH portfolio with Glasgow Prestwick Airport ad contract (Outsmart)

Glasgow Prestwick Airport has appointed Primesight to handle its Out of Home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. […]

outsmart.org.uk
Mon, Sep 12, 2016 at 11:41 PM

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Primesight awarded Glasgow Prestwick Airport OOH ad contract (Ads Advance)

Glasgow Prestwick Airport has appointed Primesight to handle its out-of-home (OOH) advertising contract, starting immediately. The win brings the number of airports in Primesight's airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year. […]

adsadvance.co.uk
Mon, Sep 12, 2016 at 5:32 PM

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oOh!media secures new seven-centre retail agreement

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voxy.co.nz
Mon, Sep 12, 2016 at 5:31 PM

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DOOH Ad Sales Firm DOmedia Named Growth Stage Company of the Year by VentureOhio

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prnewswire.com
Mon, Sep 12, 2016 at 5:27 PM

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MediaPost: OAAA Launches New OOH Get-Out-The-Vote Campaign

The campaign was created by Partners + Napier, while ADstruc Project X provided media planning and procurement services and design group Grand Visual developed dynamic content for digital OOH applications. “These ads hold a mirror up to the American people,” said Pete VonDerLinn, executive creative director, Partners + Napier. […]

mediapost.com
Mon, Sep 12, 2016 at 1:27 AM

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OOH and DOOH advertising rumors (Billboard Insider)

Some software hackers from Silicon Valley have formed a company which wants to be the Airbnb of outdoor advertising with a cloud-based platform to facilitate the buying and selling of digital and static billboard space. The outdoor industry needs a product which is ubiquitous and as easy to use as Square or Airbnb. Learn code and change the world! […]

billboardinsider.com
Sun, Sep 11, 2016 at 7:52 PM

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Rosanne Caron to receive OOH industry merit award from The Advertising Club of Toronto

The Advertising Club of Toronto’s Out of Home Day Committee will honor the President of OMAC (Out-of-Home Marketing Association of Canada) and COMB (Canadian Out-Of-Home Measurement Bureau) Rosanne Caron for her contribution to the industry at the Out of Home Showdown on Thursday October 20th, 2016. […]

digitalsignageadvertising.wordpress.com
Fri, Sep 9, 2016 at 7:25 PM

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Facial recognition DOOH advertising now a reality in Australia (The Vanguard)

This week Australian Out-Of-Home advertising agency Posterscope, with its network partners Dentsu Mitchell and Amnet, launched a campaign combining programmatic technology in Digital Out of Home (DOOH) devices to choose the right time to display a client’s advertising. […]

vanguarddaily.com
Fri, Sep 9, 2016 at 7:14 PM

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oOh!media Introduces Experiential Pop-Up Kiosks To Advertising Network Campaigns

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bandt.com.au
Fri, Sep 9, 2016 at 12:11 AM

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JCDecaux Airport UK Launch Heathrow’s ‘Motion Showcase’ (Pioneering OOH)

JCDecaux Airport UK has introduced their newest digital advertising opportunity, the ‘Motion Showcase’, a set of premium sites in a premium location; Terminal 5 Arrivals, Heathrow’s busiest airport terminal. […]

pioneeringooh.com
Fri, Sep 9, 2016 at 12:10 AM

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OOH advertising and the changing commuter landscape in South Africa (Financial Mail)

There is little doubt that the rapid rate of urbanisation – which is expected to continue growing apace, particularly in SA and the rest of Africa – will affect the commuter landscape, which in turn will influence how brands communicate and engage with consumers on the move. […]

financialmail.co.za
Thu, Sep 8, 2016 at 2:14 PM

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