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How to exploit the OOH landscape

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printweek.in
Sat, Oct 8, 2016 at 12:38 AM

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JCDecaux pilots new generation of DOOH street furniture in Manchester (DS Summit)

With two double-sided touchscreens, CLP, WiFi and other features, JCDeceaux has installed a new green bus stop in Manchester – the first of its kind in the entire UK. Once again, a Marc Aurel monument has been inaugurated; this time, however, in the UK. […]

digitalsignagesummit.org
Thu, Oct 6, 2016 at 5:34 AM

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HuffPost: Location – The Missing Link in Advertising That DOOH Provides

By Andy Sriubas Executive Vice President, OUTFRONT Media. The evolution of audience analytics fueled by location data means that billboards, transit displays and other forms OOH media become significantly more valuable than previously imagined. […]

Wed, Oct 5, 2016 at 4:21 PM

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DOOH campaign targets audience with facial recognition technology

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digitalsignagetoday.com
Wed, Oct 5, 2016 at 2:47 PM

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Complete Guide to DOOH Analytics E-Book

Online advertising measures, improves, and reports performance in real-time, and now digital out-of-home can too: Complete Guide to DOOH Analytics: How to use analytics to boost profits and win more campaigns. Modern technology enables you to measure DOOH performance to make dramatic improvements. […]

linkett.com
Wed, Oct 5, 2016 at 12:25 PM

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Unexpected Ways Web-Enabled DOOH Screens Could Change Our Cities (Media Village)

By Dave Etherington, Chief Strategy Officer for Intersection. The speedy, networked rollout of an estimated 1.5 million digital out-of-home (DOOH) displays in the U.S. is creating a new platform for online experiences previously relegated to laptops and mobile phones. […]

mediavillage.com
Wed, Oct 5, 2016 at 12:51 AM

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LinkNYC: Free Wi-Fi use at DOOH kiosks surpasses 576,000 people (AM New York)

Jen Hensley, the general manager of LinkNYC, said those 500,000+ users have used the service more than 26 million times since it launched in February, and expects that number to grow as they install 7,500 kiosks in the five boroughs over the next few years. The modern-day “phone booths” stirred controversy over its free web access on its tablets which were hogged by users at certain locations. […]

amny.com
Tue, Oct 4, 2016 at 7:49 AM

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OAAA calls OOH creative types to enter the 2017 OBIE Awards

Eligibility for the 2017 OBIE Awards competition requires that paid advertising was posted on an out of home advertising display at some point during the 2016 calendar year (January 1 through December 31). Identical advertisements displayed during the 2016 calendar year, but entered in any previous OBIE Awards competition, are ineligible. […]

obieawards.org
Tue, Oct 4, 2016 at 7:47 AM

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APN Outdoor adds a new prime real estate digital billboard to its DOOH network (APN Outdoor)

APN Outdoor currently operates Australia's largest national collection of digital billboards, occupying prime advertising real-estate across the country. The immediacy and flexibility facilitated by digital formats in the Outdoor space has become a hallmark of some of the most notable and successful campaigns in recent years. […]

bandt.com.au
Tue, Oct 4, 2016 at 7:29 AM

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What are the most important DOOH audience metrics and why? (DSConnection)

“In my opinion, the industry has lacked rich data sets that provide a close geo location proximity for years. Mobile carrier data in itself is a powerful data set, but it lacks the depth and usability of social and digital data. […]

digitalsignageconnection.com
Mon, Oct 3, 2016 at 2:30 PM

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How OOH influences shoppers’ decisions during Christmas (Exterion Media)

Shopper confidence was high during Christmas 2015, with sales rising by 2.3% compared to the previous year. We have been able to dig deeper into this crucial period of the year for retailers by using our very own work.shop.play. online community of 11,000 UK urbanites. […]

exterionmedia.com
Mon, Oct 3, 2016 at 7:48 AM

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September, 2016 DOOH Media Revenues, OOH Sector EBITDA, Valuation Metrics, CPM Comparison and Other Key OOH Market Indicators from PJSC

These are OOH-related excerpts from the September, 2016 PJSC Media Monthly report. […]

Editorial
Mon, Oct 3, 2016 at 12:28 AM

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2016 OOH Showdown creative contest by the Advertising Club of Toronto (AdClub)

Thursday, October 20th, the Advertising Club of Toronto presents The 2016 Out of Home Showdown - the 5th annual competition of out of home campaigns executed in Canada over the past year. This year's event takes place at the stunning Arcadian Court at 401 Bay St, 8th Floor (at Queen W) from 11:00 am to 3:00pm and is Rock & Roll themed. […]

adclub.ca
Mon, Oct 3, 2016 at 12:08 AM

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MTA runs DOOH campaign to promote New York Digital Signage Week (MarketWire)

As part of the promotional effort to increase awareness of NEW YORK DIGITAL SIGNAGE WEEK (Oct 24 - 28) the MTA will be running a series of video spots on its 'On the Go Network' of digital screens throughout the city. The campaign will run from October 1 through 28 in support of the week. […]

marketwired.com
Thu, Sep 29, 2016 at 9:53 PM

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OMA OOH Campaign Reconnects Missing Loved Ones To Bring Them Safely Home (BandT)

We know that OOH triggers action because it has an inherent ‘kick’ over other media: this increases engagement with targeted, receptive and alert audiences – audiences that are 2 times more alert and 2.5 times more likely to act*. And act they did in the case of David and Ursula. […]

bandt.com.au
Thu, Sep 29, 2016 at 9:50 PM

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