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Political Advertising: A Big OOH Opportunity (Billboard Insider)

By Ken Klein, EVP – Government Affairs, OAAA In election years, when the press reports record spending (again) on political advertising, out of home (OOH) media companies wonder why they don’t get more. In 2014, the OOH share of political ad spend was 1 percent, up from 0.8 percent in 2012, according to data from Kantar Media. […]

billboardinsider.com
Tue, Sep 20, 2016 at 3:19 PM

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The Blurred Lines Between Digital and Out of Home Location-Marketing (Pioneering OOH)

Part One: The 3 Forces Driving Disruption in OOH. Jeff Tan, VP Strategy, Posterscope This is a four part series exploring the blurred lines between digital and OOH. Part One – Describes the 3 forces driving disruption in OOH. […]

pioneeringooh.com
Tue, Sep 20, 2016 at 2:44 PM

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OAAA: Why OOH Industry’s Political Involvement is Important

The election will produce a new Congress, with new leaders and new members on key committees. Elections remind me of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech – that protects our right to “petition the government for the redress of grievances.” The right to petition reaches back at least to the Magna Carta in 1215. […]

thoughtleadership.oaaa.org
Mon, Sep 19, 2016 at 5:01 PM

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Programmatic DOOH 101 (BroadSign)

What is programmatic and what does it look like in DOOH advertising? The word ‘programmatic’ means doing something according to a program or method. In the ad sales world, this translates to buying and selling with a method: automation. […]

Mon, Sep 19, 2016 at 3:24 PM

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Programmatic DOOH 101

As the popularity of programmatic increases, so do the number of definitions associated with the word. This reflects each industry player’s effort to provide a programmatic offering but confuses media owners with a variety of inconsistent options. […]

Mon, Sep 19, 2016 at 11:01 AM

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The Bridge Between TV and OOH

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linkedin.com
Mon, Sep 19, 2016 at 12:59 AM

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oOh! Media extends its digital network into retail spaces while QMS makes its mark on Britomart

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theregister.co.nz
Mon, Sep 19, 2016 at 12:54 AM

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OOH! Out-Of-Home And Mobile/Location-Based Marketing (Adotas)

Adotas explores the convergence of OOH (out of home) and mobile/location-based marketing in this Q&A with Mike Gamaroff, EVP of Channel Strategy at SITO Mobile. Q: Which is your favorite medium between mobile and outdoor? A: Neither. […]

adotas.com
Sun, Sep 18, 2016 at 12:37 AM

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Route receives £20m in funding for 6 year extension to its OOH advertising research

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thedrum.com
Sat, Sep 17, 2016 at 12:45 AM

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Should interactivity in DOOH advertising entail changes in the paying system for campaign?

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Thu, Sep 15, 2016 at 1:18 AM

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What does The Internet of Things have to do with OOH advertising? (Pioneering OOH)

So, where do I think the IoT will take the OOH industry? Beacons, image recognition, CRM payments, transport tracking and device pairing are all part of the future for OOH. We’ll be seeing greater collaboration with digital and mobile campaigns, both as an extension network and as a platform for the delivery of dynamic personalised messaging. […]

pioneeringooh.com
Thu, Sep 15, 2016 at 12:55 AM

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Carat: World’s ad spend to increase by 4.4%, OOH to grow 6.9% in 2016 (DMNews)

Television is the most prominent advertising channel this year. It's expected to account for a 41.1% share of global advertising spend by the end of 2016. Digital is the second most popular at 27.7% with newspapers (11%), out of home (6.9%), magazines (6.4%), radio (6.4%), and cinema (0.6%) bringing up the rear. […]

dmnews.com
Thu, Sep 15, 2016 at 12:38 AM

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OAAA: National ‘Vote to Count’ OOH Campaign Seeks to Drive More Americans to the Polls

As election season kicks into high gear, OAAA and its members last week launched a national OOH public service advertising campaign that aims to convert the negative connotation of labels into a higher purpose: voter registration and action at the polls. The campaign reminds Americans that while all labels matter, only one label counts on Election Day: voter. […]

specialreports.oaaa.org
Wed, Sep 14, 2016 at 5:22 PM

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South Africa: Why OOH advertising to the commuter market makes good sense (Bizcommunity)

The commuter market is the South Africa's single biggest consumer market, comprising approximately 22.6 million people (according to AMPS 2015) and offering a valuable opportunity to advertising and media planners. Commuters are very aware of their surroundings. […]

bizcommunity.com
Wed, Sep 14, 2016 at 5:04 PM

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Times Square DOOH Campaign: Meet Olivia, The Food Bank’s Face of Hunger In New York City (Branded Cities)

The Food Bank for New York City is raising awareness about child hunger in America with an animated PSA on display on NASDAQ and Thomson Reuters billboards in Times Square. The 30-second animated video tells the fictional story of Olivia, who is one of the nearly 400,000 New York City children who rely on the Food Bank. That’s one out of every five children in the city, according to the group. […]

brandedcities.com
Wed, Sep 14, 2016 at 3:13 PM

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