How Mobile Can Enhance OOH Advertising (PlaceCast)
If placed side by side, America’s 368,000 billboards, posters and other outdoor signs would stretch more than 1,900 miles—the distance from Santa Fe to NYC. According to research firm Borrell Associates, Out of Home (OOH) advertising has grown by a steep 77 percent since 2009 and gives no signs of slowing down anytime soon. […]
Wed, Sep 21, 2016 at 12:35 AM